According to Grab, the trial at AMK 724 saw an average of two times more orders and revenue growth for the hawkers who took part in the programme.
The extended trial will see the participation of up to 188 hawkers, who will enjoy a reduced commission rate with GrabFood. The trial will last till December 2020.
“With Hawker Centre 2.0, we want to play our part in preserving this unique culture of Singapore by seeking a viable model for these stall owners to sell online, “said Yee Wee Tang, managing director at Grab Singapore.
“Besides supporting with tools and a wide network of delivery-partners, along with a dedicated operational team to support hawkers, we are also actively looking at ways to keep costs manageable, including commissions paid to us, so that they can grow and optimise their online business in a sustainable manner,” Yee adds.
“Grab’s programme to allow mix and match orders from the hawker centre has helped supplement my business... We noticed that customers who order food delivery tend to order larger quantities for those at home, rather than just one or two portions if they’re eating in. More people also know about us from our online store on GrabFood today, and this has contributed to our total sales,” says Joseline Oh, owner of Leo Satay at AMK 724 Food Centre.
The programme will now include hawker centres such as East Coast Lagoon Food Village, Chomp Chomp Food Centre, Bedok Food Centre, and Blk 503 West Coast Drive.
