However, the wider use of AI has made standing out harder. Among Gen Z respondents, 44% cited “not knowing how to stand out amidst strong competition” as their top concern in today’s digital hiring landscape.
That frustration cuts across age groups. Four in ten professionals (42%) say the job-seeking process would improve if recruiters and hiring managers provided clearer feedback on why candidates were unsuccessful and what they could do better in future.
“There’s no question that Singapore’s job market is more competitive than ever, and Gen Z professionals are feeling this most strongly. To support Gen Z and all jobseekers, companies can help by being transparent about the skills they value,” says Serla Rusli, a LinkedIn career expert.
The tougher market is also reshaping career choices. Almost a third of Singaporean professionals (32%) say they have expanded their job search beyond their current industry. Gen Z and Millennials are leading that shift, with 33% and 34% respectively, willing to explore new sectors, compared with Gen X (30%) and Boomers (17%).
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For some, that exploration includes entrepreneurship. LinkedIn’s Jobs on the Rise list shows demand is growing not only for founders, but also for roles that help young companies scale, including fundraising managers, business development managers and marketing representatives.
