X marks the spot

Justin Harper
Justin Harper • 5 min read

SINGAPORE (Sept 10): You may have already seen BMW’s X5 as it is one of the most popular sport-utility vehicles on our roads. You may have also seen and heard of its big brother, the X6, and smaller siblings, the X3 and X4. And, yes, the family extends to the smallest SUV in the range — the X1. So, I guess it comes as no surprise that an X2 has now been launched to make up the full range. The aim is to convert the world to SUVs.

I’m a fan of SUVs but prefer the smaller, compact variety to the tank-like giants. Therefore, I was keeping a close eye on the launch of the new X2. BMW had to be careful of not being seen as launching a new model just to complete the range. The X2 could not just be a gap-filler for those who want a slightly bigger SUV than an X1, but smaller than an X3. This new X2 had to offer something different from the rest of the pack.

BMW’s range of Xers are very important to the brand, accounting for 34% of global sales last year, as more people fall in love with SUVs. Of course, we can trust car manufacturers to complicate things and so they are no longer simply SUVs. We now have compact SUVs, sports activity vehicles and sports activity coupes. The new X2 falls into the sports activity coupe category, along with the X4 and X6. You can see the pattern here for the even-numbered cars; the odd-numbered ones (X1, X3 and X5) are the sports activity vehicles. OK, lesson over.

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