Singapore Airlines (SIA) has renewed its title sponsorship of the Formula 1 (F1) Singapore Grand Prix for another four years, continuing its position as the title sponsor of the event since 2014.
With this latest extension, the event will continue to be called the Formula 1 Singapore Airlines Singapore Grand Prix from this year’s race through to the 2028 edition. This year, the F1 race will take place on Oct 3 to Oct 5 at the Marina Bay Street Circuit.
Renowned as one of F1’s premier events, the Singapore Grand Prix has also bolstered Singapore’s reputation as a business and tourism hub, with numerous international events and meetings organised to coincide with the race, complementing SIA’s global network.
Lee Lik Hsin, chief commercial officer (CCO) at Singapore Airlines, says: “The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline, but also for highlighting Singapore’s position as a key global hub. This extension underscores Singapore Airlines’ long-standing commitment to supporting the development of sports and tourism in Singapore.”
“We are delighted that Singapore Airlines will continue as the title sponsor of the Formula 1 Singapore Airlines Singapore Grand Prix. Singapore has become one of the most revered Grands Prix on the calendar, and it is through the hard work and dedication of partners such as Singapore Airlines that we can continue to deliver such a strong event,” adds Emily Prazer, CCO of Formula 1.
As at 2.30 pm, shares in SIA are trading 1 cent higher or 0.16% up at $6.28.
