The Porsche Experience Centre Singapore is on target for its 2027 opening
In a significant milestone for the luxury automotive industry, Porsche Asia Pacific marks the beginning of a new chapter with the groundbreaking ceremony for the Porsche Experience Centre Singapore. Set to open in 2027, this landmark facility will be the 11th of its kind worldwide and the first regional centre in Southeast Asia, solidifying Porsche's commitment to the region.
PEC Singapore will be located on a sprawling 14-hectare site adjacent to the Changi Airport, and promises to be a haven for both driving enthusiasts and families. At its heart will be a two-kilometre handling circuit, which includes a drift circle, drift handling track, as well as themed exhibitions showcasing the brand's rich sporting heritage.
Visitors can look forward to many immersive experiences, including diverse dining concepts, periodically-changing display cars and artifacts from the legendary Porsche Museum archives.
Embodying the brand's commitment to sustainability, the Porsche Experience Centre Singapore will feature an electric vehicle fleet and eco-conscious infrastructure built into the development. This aligns with Singapore's Green Plan 2030, underscoring Porsche's dedication to reducing its environmental footprint. The centre's design and operations will prioritise energy efficiency, water conservation, and waste reduction, setting a new standard for sustainable development in the region.
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For the first time in the Porsche world, PEC Singapore will house a fully integrated, high-capacity Aftersales facility. This state-of-the-art facility will provide customers with a seamless and personalised experience, from maintenance and repairs to upgrades and accessories. The Aftersales team will be equipped with the latest technology and training to ensure that customers' vehicles are serviced to the highest standards.
The groundbreaking ceremony was attended by Ms. Jean Ng, Assistant Chief Executive of the Singapore Tourism Board, and Mr. Oliver Kiesewetter, Senior Vice President Airport Operations at Changi Airport Group.
Ahead of the ceremony, Porsche AG and Porsche Asia Pacific signed a Memorandum of Understanding with Changi Airport Group, formalising a strategic partnership aimed at innovating visitor experiences and sustainable development. This partnership will explore opportunities for collaboration in areas such as electric vehicle charging infrastructure, mobility services, and experiential marketing.
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"The groundbreaking of the Porsche Experience Centre Singapore is not only a proud moment for the entire team at Porsche Asia Pacific, but marks an important milestone for our brand globally, and is a signal of our long-term commitment to Southeast Asia," said Matthias Becker, Member of the Executive Board for Sales and Marketing, Porsche AG (pictured above standing on the right).
"This new Porsche Experience Centre in Singapore will serve as a regional hub for brand immersion and elevated customer engagement. Through our close collaboration with the Singapore Tourism Board and Changi Airport Group, we aim to create guest experiences that are seamless, memorable, and uniquely Porsche," said Mr. Hannes Ruoff, CEO Porsche Asia Pacific (pictured above: seated on the right).
"We celebrate the groundbreaking of the Porsche Experience Centre Singapore, which exemplifies our commitment under Tourism 2040 to develop distinctive, world-class attractions that showcase Singapore's innovation and strengthen our destination appeal," said Jean Ng, Assistant Chief Executive, Experience Development Group, Singapore Tourism Board.
