PML's flagship BMW showroom is awarded the coveted "Retail.Next Lighthouse" accreditation
Performance Motors Limited's (PML) flagship BMW showroom at 303 Alexandra Road was recently awarded the coveted "Retail.Next Lighthouse" status by the BMW Group, which recognises its implementation of the brand's global Retail.Next retail concept.
This sees the Singapore dealer join an exclusive group of BMW dealers worldwide to have received this accreditation (and one of only three in South-East Asia alongside Malaysia and Thailand).
The PML showroom has glowed-up to encompass a whole host of holistic initiatives beyond mere car retail marketplace, which includes excellence in design, digital innovation and elevating the BMW ownership journey for its customers.
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Part of the Retail.Next Lighthouse certification includes digital processes that enhance the customer experience, which PML has adopted to deliver personalised services to its customers.
Also top on the list is the ability to create exceptional customer experiences, which PML has accomplished with its curated breakfast and PML Culinary Experience series. In addtion to the immersive lifestyle-retail experience,
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PML also champions sustainability in its showroom, with green spaces scattered throughout and the use of efficient lighting. There is even a roof-top Sky Garden, with the produce harvested and used for in-house F&B offerings.
“Performance Motors’ retail strategy revolves around being experiential, technology-enabled and lifestyle-driven,” Mr Lawrence Tan, managing director, PML, tells us. “Our vision is to have a “living” showroom that is constantly evolving to offer new experiences for our customers. It is a lifestyle hub for the BMW community to come, enjoy and experience the brand in a meaningful way.”
Mr Tan continues, “PML is known for setting service benchmarks and pioneering industry offerings. We are proud that our efforts have been recognised with this milestone BMW Retail.Next Lighthouse certification.”
During a recent visit to Singapore, Ms Ritu Chandy, senior vice-president, Asia-Pacific, Eastern Europe, Middle East and Africa, BMW Group, and Mr Lars Nielsen, managing director, BMW Group Asia presented the certification to Mr Lawrence Tan, managing director, PML, and Mr Jeffrey Gan, managing director of Southeast Asia, Sime Motors. (pictured above in main photo)
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“Performance Motors has been a trusted partner of the BMW Group for more than 45 years, and they have consistently demonstrated what it means to be a future-forward BMW dealer,” said Mr Lars Nielsen, Managing Director, BMW Group Asia. “Their commitment over the years to strengthening our brand and delivering unique experiences to our customers is more than we could have imagined. With the Retail.Next Lighthouse showroom, they have taken their passion for the brand to another level, and we hope other showrooms in the region can do the same.”
“We are deeply honoured to be recognised as a BMW Retail.Next Lighthouse,” said Mr Jeffrey Gan, managing director of Southeast Asia, Sime Motors. “We have invested significantly in the transformation of our flagship showroom in Singapore as part of our commitment to strengthen the BMW brand and deliver premium services to our customers. This important milestone will spur our Singapore team to continue raising the bar for customer experience dedicated to our BMW owners.”
