Aside from enhancing ELEVATE, GROW has several developments in the pipeline. For one, it plans to introduce a new multi-asset trading platform in the coming quarters which would have intuitive design and enhanced reliability.
GROW will also boost its capabilities and product suite by forging strategic partnerships with leading asset management firms as well as digital asset platforms such as Blackrock and Fullerton Fund Management. This will expand GROW's product offerings, providing exclusive investment solutions for a wide range of advisers and investors.
"We recognised the need for a brand change that acknowledges our present position while paving the way for our future growth. The rebranding isn’t just a marketing strategy; it signifies our strategic intent to build and invest in becoming the go-to platform for advisers, supporting the mass affluent market,” says GROW CEO Akhil Doegar.