Floating Button
Home News Tourism

APAC travellers more conscious of sustainability, with Boomers most willing to change behaviour: Booking.com report

Belle Neo
Belle Neo • 3 min read
APAC travellers more conscious of sustainability, with Boomers most willing to change behaviour: Booking.com report
APAC Boomers are the most willing to reduce general waste and energy consumption while travelling. They are also more likely to support local, independent stores than travellers in other age groups. Photo: Bloomberg
Font Resizer
Share to Whatsapp
Share to Facebook
Share to LinkedIn
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

Four in five Singapore travellers take into account the possibility of extreme weather when planning for trips, with 36% having changed or cancelled trips due to climate-related disruptions.

According to Booking.com’s Travel & Sustainability Report 2026, 75% of 1,000 Singaporean travellers surveyed actively avoid destinations known for extreme weather. In addition, 70% find extreme weather stressful when booking a trip and 68% feel unpredictable weather makes it hard to know when to travel.

This consideration of weather risk is part of a more climate-conscious mindset in travellers, says Booking.com, pointing to their findings that 80% of respondents believed in the importance of sustainable travel.

Booking.com reports that in Singapore, 34% of travellers say they plan to avoid overcrowded tourist destinations, while 37% plan to travel outside of peak season.

Of those choosing quieter destinations, 40% want to avoid contributing to overtourism, and 34% want to reduce pressure on destinations. Booking.com says this is in line with “a growing understanding of the impact of travel on communities as well as the environment”.

As expected, this is more pronounced among younger travellers. Surveying the Asia-Pacific (APAC) region, 80% of Generation Z (aged 18-28) respondents intend to travel sustainably in the next 12 months.

See also: Ascott signs MOU with UN-formed body to train hospitality staff in sustainability starting October

Less than half (48%) of the Boomer survey respondents (61+) say they want to travel more sustainably in the coming 12 months, compared to 68% of Gen Xs (45-60) and 76% of Millennials (29-44).

When further questioned on sustainable behaviours, however, APAC Boomers are the most willing to reduce general waste (75%) and energy consumption (63%) while travelling, as well as to support local, independent stores (63%) — making them more likely to do so than those from other age groups.

Older generations were much more likely to report plans to travel outside of peak season, at 67% of Boomers, 44% of Gen X, 40% of Millennials and 35% of Gen Z.

See also: Ascott, UN-formed tourism body train hospitality staff in sustainability

On other sustainable behaviours, Booking.com says Gen Z are increasingly drawn to cultural and conservation tourism, with 34% participating in indigenous cultural experiences and 27% joining ecosystem or wildlife conservation activities.

“Overall, the findings suggest a broader redefinition of sustainable travel, where decisions are shaped as much by practicality and climate risk as by environmental intent,” reads the report.

Properties are also making the effort to operate more sustainably, and to obtain sustainability certification; Booking.com data shows travellers booked 100 million room nights at properties with a third-party sustainability certification in 2025.

The Washington-headquartered Global Sustainable Tourism Council (GSTC), for example, assesses hospitality operators on effective sustainability planning, maximising social and economic benefits for the local community, enhancing cultural heritage and reducing negative impacts to the environment.

“We are encouraged by the broad range of ways travellers are already traveling more sustainably, and how they plan to continue,” says Danielle D’Silva, director of sustainability at Booking.com. “As a global leader in travel, we want to make it easier for both travellers and partners to continue to make these more sustainable choices.”

The 11th edition of Booking.com’s annual research report into consumer attitudes and the social and environmental impact of travel surveyed some 32,500 travellers across 35 markets globally.

×
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
© 2026 The Edge Publishing Pte Ltd. All rights reserved.