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Wing Tai sets record for CCR sales in 2025: Sells 88% of River Green on launch weekend at average price of $3,130 psf

Cecilia Chow
Cecilia Chow • 4 min read
Wing Tai sets record for CCR sales in 2025: Sells 88% of River Green on launch weekend at average price of $3,130 psf
Crowd at booking of units at River Green on August 2 / Photo: Wing Tai Holdings
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Developer Wing Tai Holdings launched River Green on August 2. By 6pm on August 3, buyers snapped up 460 units (88%) of 524 units at an average price of $3,130 psf. The 99-year leasehold project is located in District 9.

The sales rate makes River Green the best-selling project in the Core Central Region (CCR) in 2025, according to Mark Yip, CEO of Huttons Asia.

Around 98% of the buyers are Singaporeans and Permanent Residents, says Wing Tai. The remaining buyers are foreigners. “All units were well received,” adds the developer.
Attractive entry into the CCR

Wing Tai’s approach of providing compact units at accessible prices has proven effective. “The strong performance of River Green affirms our strategy of balancing unit efficiency with affordability, which resonates well with local buyers aspiring to own a Core Central Region (CCR) property,” says Stacey Ow Yeong, head of marketing at Wing Tai Property Management.

According to Huttons’ Yip, buyers view River Green as an attractive entry into CCR homeownership.

“The two-, three-, and four-bedders are nearly fully sold, with more than 90% of the respective unit types taken up at launch,” says Kelvin Fong, CEO of PropNex. “The strong sales of the larger units indicate healthy owner-occupier demand in the area, and we think this bodes well for upcoming new project on the adjacent site in River Valley Green (Parcel B).”

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Larger units were especially popular, adds Huttons’ Yip. Only seven of the 104 three-bedroom units and just two of the 35 four-bedroom units remain available. The project includes 70 one-bedroom units, 35 one-bedroom plus study units, and 280 two-bedroom units, with sizes ranging from 420 to 657 sq ft.

Demand showed strong interest from both homeowners and investors, according to Mohan Sandrasegeran, SRI head of research and data analytics.

River Green attracted a diverse range of buyers, including HDB upgraders from the Rest of Central Region (RCR), says Marcus Chu, CEO of ERA Singapore. He adds that these buyers can use equity gains from their HDB properties to secure a prestigious address in the CCR.

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He notes that the project appeals to young professionals who value a central location that offers both convenience and prestige.

Chu notes that families are also a significant buyer group, drawn by River Green’s proximity to leading schools, such as River Valley Primary School, within a 1 km radius. This location is a key advantage for buyers prioritising educational access.

River Green is at River Valley Green, next to Great World MRT Station on the Thomson-East Coast Line. It is also close to Great World mall and a few MRT stops from Orchard Road and Marina Bay Financial Centre, according to Yip.

A weekend of strong launches

River Green was launched concurrently with Promenade Peak, a 596-unit, 99-year leasehold project located at Zion Promenade in District 3. Promenade Peak is a short walk from Great World MRT Station and the nearby mall.

Sandrasegeran of SRI observes that the simultaneous launches have revitalised the River Valley area, establishing it as a focal point for buyers seeking long-term value.

“River Green’s strong sales performance reflects not only pent-up demand but also growing confidence in the long-term prospects of city-fringe living within the heart of the CCR,” he adds.

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Market momentum in prime districts

In 1H2025, only 96 new units in the CCR were launched, compared to 279 units in 1H2024, says SRI. Over the past fortnight, three projects were launched in the CCR, comprising a total of 1,173 units.

Exceptional sales were also recorded at two other CCR launches two weeks earlier, on July 19–20. To date, the 348-unit The Robertson Opus (999-year leasehold) saw 150 units (43%) taken up at an average price of $3,360 psf, while the 301-unit UpperHouse at Orchard Boulevard (99-year leasehold) sold 180 units (60%) at an average of $3,356 psf.

Including the 460 units sold at River Green, an aggregate of 790 units has been sold across three CCR launches in the past fortnight. “This is already the highest CCR new home sales in 16 quarters, based on URA data,” says PropNex’s Fong.

Interest in prime districts has been reinforced by recent government land sales, including top bids of $1,410 psf per plot ratio for a site at Dunearn Road and $1,432 psf ppr for a parcel at Holland Link.

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