Fave – rebranded from KFit in 2016 – was founded by serial entrepreneurs Joel Neoh and Yeoh Chen Chow, who will remain with the company and lead the overall consumer platform. The combined entity plans hire more than 100 new employees across Southeast Asia and India. Fave investors will receive an all cash payout, while founders and key employees will get both cash and Pine Labs shares.
The transaction comes after Pine Labs invested an unspecified amount of money in Fave as part of a partnership deal in July. Fave provides QR payments and loyalty programs to restaurants and retailers in 35 cities across Malaysia, Singapore and Indonesia.
