(March 11): Nintendo Co shares soared as much as 10% in their steepest climb since April as the surprise success of its new Pokémon game helped offset worries around the rising cost of memory chips.
The rally comes as physical copies of Pokémon Pokopia, a game released exclusively for the Switch 2 console on March 5, have sold out at several major retailers in the US.
Switch 2 momentum is “surging thanks to the viral hit” of the game, helping to counteract “memory cost headwinds” that have weighed on Nintendo’s stock since late 2025, wrote Jefferies analyst Atul Goyal in a note. Amazon has already raised the price of the Pokémon title to around US$80 in a sign of its popularity, he added.
Even taking into account Wednesday’s climb, Nintendo shares have lost almost 30% from a recent peak in November as skyrocketing memory prices, fuelled by insatiable demand from AI, fuel worries about console costs.
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