PayPal provides tools like a catalog and order management platform to help merchants’ make their products discoverable across chatbots. The company sells these services as a way for merchants to reach more buyers while maintaining control of their brand’s visibility for agent-initiated transactions. Abercrombie & Fitch, Fabletics and Ashley Furniture are already using PayPal’s agentic commerce tools on Perplexity and Microsoft Copilot. Support for Open AI’s ChatGPT and Google’s Gemini app and AI mode in search are coming soon.
“By making their product catalogs discoverable on AI surfaces, merchants can increase sales while expanding product choice to the millions of consumers shopping on AI platforms today,” Michelle Gill, the executive vice-president and general manager of small business and financial services at PayPal, said in the statement.
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