Under the partnership, Kingsmen Xperience will collaborate with Netflix on the design and development of “Squid Game: The Experience”. Meanwhile, all aspects of operations marketing of the initial sites will be managed by Kingsmen Xperience’s affiliate company, KX Korea.
The group says the attraction is expected to provide “an adrenaline-pumping, live-action immersion” into the Netflix series. It will also include food and beverages, photo opportunities and a retail store featuring exclusive Squid Game collectibles, games and other merchandise.
Corey Redmond, senior executive vice president of Kingsmen Xperience, says: “"Our collaboration with Netflix allows us to push the boundaries of immersive entertainment and deliver a truly unique experience for Squid Game fans in the Asia-Pacific region.”
Shares in Kingsmen Creatives closed 1 cent lower, or 4% down, at 24 cents on Sept 17.
