Consumers in Singapore can now walk into the Unity pharmacy at FairPrice Finest Punggol Digital District and receive tailored lifestyle advice based on a body composition scan.
The digital wellness assistant uses multiple specialised Google Cloud AI agents that collaborate autonomously. These include the data agent, which turns raw inputs from in-store Tanita analysers into insights, and a knowledge agent built on the Gemini API, Vertex AI RAG Engine, and Google Search to ensure recommendations are accurate and up to date.
As such, customers can walk away with personalised health guidance, meal plans, recipes, and an interactive shopping list of FairPrice products to put the advice into action.
The digital wellness assistant is part of a broader rollout of agentic systems under FairPrice Group’s Store of Tomorrow programme.
For instance, wine discovery has also been reimagined with a digital sommelier at FairPrice Finest Punggol Digital District. Shoppers can tap their phones on NFC-enabled labels to receive recommendations by style, origin, or price, along with tasting notes, food pairings, and side-by-side comparisons. This capability is delivered through the same multi-agent architecture that powers the digital wellness tool.
Smart carts extend this orchestration to the aisles of FairPrice Finest Punggol Digital District and Sengkang Grand Mall. Built with Google Cloud’s Chirp 2 speech model, Vertex AI search, and the Gemini API, the smart carts answer product questions, guide shoppers to items, and suggest recipes. Ask for “yam paste” and the cart recommends coconut milk, ginkgo nuts, or even a full ingredient list for the dessert while checking what is in stock in real time.
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FairPrice Group is also piloting Vertex AI Search for Commerce. Once embedded into the Smart Cart assistant and other touchpoints, the system’s understanding of local context and languages will help surface more relevant results. Queries such as “low fat cheese” or “orh nee” (yam paste in a local dialect) will map to the right products even when product labels use different terms.
“The new AI-powered tools are designed to make a shopper’s journey more seamless and intuitive. These innovations don’t just ‘wow’ our shoppers, they also empower our employees to work more efficiently, so as to uphold our promise of providing affordable daily essentials for all. We're excited to use technology to bring shoppers an even better experience at what we consider to be a first-of-its-kind store in Southeast Asia, with Google Cloud's partnership and technology as a powerful enabler,” says Vipul Chawla, FairPrice Group’s group chief executive officer.
Agentic tools for employees
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Beyond customers, FairPrice is turning Google Cloud’s Agentspace into an internal toolkit. Employees can use Agentspace’s agentic intranet search to retrieve information faster, access off-the-shelf agents for deep research or idea generation via the Agent Gallery, or use Agent Designer to build their own agents without needing to code.
FairPrice Group’s price and promotion teams have gone further. A custom creative agent now generates promotional ads using Google Cloud’s Imagen 4 and Veo 3 models for image background removal or high-quality video generation, as well as the Gemini API for condensing promotional details into ad copy before incorporating them into predefined layouts. For recent campaigns such as Durian Buffet, it slashed ad production costs by as much as 100 times and shortened ad creation time by 10 times.
Google Cloud’s chief executive officer Thomas Kurian says: “Google Cloud offers a highly differentiated and comprehensive portfolio of infrastructure, open platforms, models, tooling, and agents that are enabling organisations around the world to transform their business with AI. FairPrice Group’s use of these technologies — extending from the storefront to the back office — is an incredible example of how AI is driving innovation across every customer touchpoint and corner of the enterprise.”
Why organisations choose Google Cloud for AI
At a media roundtable on Aug 27, Mark Micallef, Google Cloud’s Southeast Asia managing director, explains why organisations such as FairPrice Group are turning to Google Cloud for their AI initiatives.
“Across industries, customers are investing in Google Cloud for [our] fully integrated AI stack — from hardware layer all the way to our models, we deliver very high performance and are optimised for total cost of ownership (TCO) and return on investment (ROI).
Secondly, interoperability is very important in large enterprises. So, freedom of choice is super important to future-proof investments that these customers will make over time and at every layer of the stack,” he says.
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He adds that Google Cloud is “deeply committed to the AI transformation in Southeast Asia”.
The company is expanding the capacity of its existing cloud regions in Indonesia and Singapore and plans to launch new ones in Malaysia and Thailand. It is also backing national AI programmes, such as AI Cloud Takeoff in Singapore, which provide enterprises with “resources and expertise enablement to deploy AI in a practical sense at speed, scale, cost-effectively and with security in mind.”
Google Cloud is also investing heavily in talent. It is running skilling programmes across six Southeast Asian markets to strengthen developer proficiency in tools such as Vertex AI and Gemini Code Assist, while expanding the region’s pool of AI specialists, shares Micallef.
