Handwritten Collection, a collection of hotels launched by French multinational hospitality group Accor in 2023, has opened its 50th location globally. The brand is now present in 20 countries and more than 50 hotels are in development.
This follows a wave of recent openings, including the 105-room Hotel Rathauspark Wien – Handwritten Collection, which opened in Austria in January; the 360-room Hotel Shanghai Hongqiao – Handwritten Collection, which opened in China in February; and the 31-room Château de Mazan – Handwritten Collection, which opened in France in March.
“Handwritten Collection celebrates individuality in hospitality and the power of human connection,” says Jean-Yves Minet, global brand president, midscale and economy, Accor. “Reaching 50 hotels reflects a growing desire for stays that feel personal, sincere and shaped by real stories — as well as the opportunity for independent hotels to find a home within a global collection brand, connecting with an international audience of story-seeking travellers.”
Among the most significant upcoming additions is Treasure Island TI Las Vegas – Handwritten Collection, marking the brand’s second US address and its debut in Las Vegas.
Other recent signings include the 40-room Hotel Aeschi Interlaken – Handwritten Collection, opening this summer in the Swiss Alps between Lake Thun and the Bernese Oberland.
See also: Hilton Garden Inn to add over 2,000 rooms across China’s business centres and leisure destinations
Also opening this summer is The Queen at Chester Hotel – Handwritten Collection, which will mark the brand’s debut in the UK. Originally constructed in 1860 as a grand gateway for first-class rail travellers, the 218-room hotel will re-emerge from a GBP5 million ($8.5 million) renovation.
Reaching 50 hotels “so quickly” is an “incredible achievement”, says Camil Yazbeck, global chief development officer, premium, midscale and economy, Accor. “With another 50-plus hotels currently in the development pipeline and many more under negotiation, Handwritten Collection is seeing strong momentum across markets worldwide. Owners are drawn to a model that allows them to preserve the identity and story of their hotels while benefitting from the strength of the brand and Accor.”
