Floating Button
Home Capital Brokers' Calls

RHB likes Aspial Lifestyle for its growth on all fronts

Samantha Chiew
Samantha Chiew • 3 min read
RHB likes Aspial Lifestyle for its growth on all fronts
Aspial Lifestyle has 47 Maxi-Cash, 23 Goldheart, and eight Lee Hwa outlets in Singapore. Photo: Albert Chua/ The Edge Singapore
Font Resizer
Share to Whatsapp
Share to Facebook
Share to LinkedIn
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

RHB Bank Singapore analyst Alfie Yeo likes Aspial Lifestyle for its growth prospects. In an Oct 1 non-rated report, Yeo notes that the group has six retail brands: Maxi-Cash, Lee Hwa Jewellery, Goldheart Jewelry, Niessing, BigFundr and Dr.Pajak. Pawnbroking is its largest profit contributor.

Yeo likes the stock for it being a proxy to the rise of gold prices. Its share price has had a good correlation to gold prices (at >0.5 out of 1), at least over the past year. "Hence, we believe it is a relatively good proxy to the gold price uptrend. The stock is trading at a historical P/E of just 9.8x – below that of regional peers – and provides upside to growth, driven by pawnbroking and moneylending loan book growth, as well as better margins from its gold retail segment," says Yeo.

Based on RHB's analysis, the correlation between the price of gold and amount of pawnbroking loans given in Singapore is relatively strong, at 0.7. A higher gold price, therefore, supports a larger amount of loans given. Between the gold price and value of loan per pledge, the correlation is even stronger, at 0.9.

As such, while customers are pledging for more loans when the price of gold is high, each pledge would yield a higher loan amount. An environment of strong gold prices bodes well for pawnbrokers – their ability to supply loans and increase their loan books for net interest income revenue growth also grows. In 2021-2024, the default rate for unredeemed pledges was low, at <5%.

Moving forward, Yeo expects growth across all segments, as Aspial Lifestyle is using a multi-pronged approach to growth.

In its pawnbroking business, it is growing its loan book in Singapore using service, pricing, and convenience, while in Malaysia, it seeks to grow its loan book via customer outreach programmes. In its retail business, it uses a multi-brand strategy for growth. The Niessing jewellery brand which was consolidated last year, will help to enhance its international appeal in Europe and Asia Pacific, with Lee Hwa positioned as a retailer of finer jewellery brands and diamonds and Goldheart having moved into the gold segment.

See also: OCBC's Lee maintains $54 fair value on DBS

Money lending platform Bigfundr seeks to grow more loans under management by continuing to market the fund to retail and accredited investors. It also increasing the number of Australian real-estate funding projects for lenders to invest in.

As at 2.00pm, shares in Aspial Lifestyle are trading at 22 cents, 79.2% higher ytd.

×
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
© 2025 The Edge Publishing Pte Ltd. All rights reserved.