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StarHub bets on more data sales as mobile space gets squeezed

Bloomberg Published on Mon, Jul 10, 2017 / 7:43 AM GMT+8

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SINGAPORE (July 10): StarHub, facing the biggest shake up in Singapore's phone industry since it started almost two decades ago, is seeking growth beyond the consumer market. Its strategy is to provide more data analytics to corporate clients.

Once an upstart third entrant, the city-state's No 2 telecommunications company is grappling with the emergence of a fourth mobile-network operator, TPG Telecom.

According to StarHub, the worst-case scenario is for the Australian winner of the new license to offer unlimited data, bundling the promotion with broadband. TPG didn't immediately respond to an email seeking comments. StarHub offers mobile phone, broadband and pay TV services.

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StarHub bets on more data sales as mobile space gets squeezed