SINGAPORE (July 11): Overseas Assurance Corporation (OAC), the general insurance arm of OCBC’s 87%-owned subsidiary Great Eastern Holdings, has been rebranded as Great Eastern General Insurance (GEG) in Singapore. 

In a press release on Tuesday, Great Eastern shares that it targets for OAC’s operations in Malaysia to follow suit with the rebranding by end-August this year.

The rebranding exercise comes as part of the group’s strategy to strengthen its focus to further build upon its general insurance business into a significant pillar of growth, it adds.

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