
Holder (second from right) with Ladurée associates from Paris and Malaysia — Ronald Sim, Anne Dedet-Duray, Jessica Ee and Chong Kim Heng. After a few years of immersion as well as intensive, sheer hard work, Holder began his campaign to imprint Ladurée on the consciousness of all who appreciated l’art de vivre (the art of living) as well as make the macaron the most exquisite yet attainable of small pleasures. He also commissioned the great architect and interior designer Jacques Garcia — the talent behind the contemporary reinvention of historical hotels such as the Royal Monceau in Paris as well as Marrakech’s La Mamounia — to design a 14,000 sq ft flagship Champs-Élysées store. It was the first store to open, in 1997, after the historic Rue Royale salon. “It was a big step for the company and very frightening for everybody,” he admits. “I invested four times the turnover of Ladurée [in the ChampsÉlysées store]. The challenge was crazy, but it was the start of everything. I wanted to be unique and I didn’t want the Champs to be a simple replication. I wanted the best, as we were opening on the best avenue in the world. Besides Jacques’ design, we also had a new collection of pastries.”

Diana Khoo is editor of Options at The Edge Malaysia This article appeared in Issue 846 (Sept 3) of The Edge Singapore. Subscribe to The Edge now