Eurokars Leasing and Enterprise Mobility in partnership to roll-out Alamo, Enterprise Rent-A-Car and National Car Rental in Singapore
On April 16, 2026, Eurokars Group, Singapore’s largest privately-owned automotive company, announced a franchise partnership between its dedicated subsidiary, Eurokars Leasing, and Enterprise Mobility to introduce three world-renowned vehicle rental brands – Enterprise Rent-A-Car, National Car Rental and Alamo – to the Singaporean market
By combining Eurokars’ (pictured above: Eurokars Group's HQ in Singapore) deep local expertise – gleaned over four decades of automotive operations – with technical know-how with Enterprise Mobility’s globally established operating frameworks, the partnership aims to address changing consumer preferences and attitudes to traditional vehicle ownership. It hopes to meet the rising demand for flexible access to vehicles, yet maintain a standard of reliability and service assurance
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“This partnership unites two organisations with a shared family-owned heritage and a mutual, customer-first ethos. Enterprise Mobility’s history of establishing a deep, positive impact in their home-grown locations before expanding internationally mirrors our own journey, making them the ideal partner to uphold our values,” said Charmain Kwee, group executive director of Eurokars Group (pictured above on the right).
“While vehicle ownership remains core to our business, we recognise the growing demand for convenience and sustainable alternatives. By integrating Enterprise Mobility’s global expertise, we are scaling our capabilities to deliver a seamless, end-to-end mobility ecosystem. This allows us to support customers from ownership through to flexible, on-demand solutions – all held to a steadfast Eurokars standard of excellence.”
“This partnership is not about doing more of the same with different badges,” adds Dylon Lim, head of Eurokars Leasing (main photo extreme right). “It is about raising the bar for what mobility solutions in Singapore should look like. By integrating Enterprise’s global expertise into our local delivery model, we are strengthening the value we provide through dependable service, assured vehicle quality and thoughtfully designed customer journeys.”
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The first phase of this rollout is scheduled to commence in October 2026, with service locations launching in the Central Business District and the West of Singapore. There are also plans to expand this network further, bringing these global brands closer to both local drivers and international travelers. Singapore is viewed as a critical gateway between Southeast Asia and the global market, making it central to Enterprise Mobility’s regional strategy.
“As a key gateway between Southeast Asia and the world, Singapore is central to our regional strategy and to serving the needs of an increasingly connected customer base,” said Marco Beltgens, Assistant Vice President, Global Franchising – Asia Pacific at Enterprise Mobility. “Eurokars Leasing’s strong local expertise and service-driven culture make them an exceptional partner as we bring the Enterprise, National and Alamo brands to Singapore. Together, we’re ready to deliver world-class mobility solutions for customers traveling in and out of this important market.”
Customers utilising these services can expect manufacturer-standard maintenance and a seamless digital journey, backed by Eurokars Group’s extensive infrastructure and state-of-the-art aftersales facilities
