BMW Asia celebrates SG60 and BMW40 with one-off i7 eDrive50 Singapore Icons
The i7 eDrive50 Singapore Icons was launched by BMW Asia to celebrate two milestones in Singapore: the island-nation's diamond jubilee and BMW Asia's 40-year milestone in the country.
This bespoke all-electric limousine embodies the Lion City's spirit and excellence and showcases the finest craftsmanship and potential for individualisation that BMW has to offer.
It is coloured in a stunning Madeira Red finish, a unique paint option inspired by Singapore's rich heritage. This one-off colour boasts a multi-layered pearlescent effect that shimmers under different lighting conditions.
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The car's exterior also features a custom-designed 21-inch multi-spoke wheel with a two-tone bi-colour finish, which adds to its elegance and presence.
Inside, the vehicle is clad in Smoke White Merino leather upholstery, which work with its body colour to echo the red and white of the Singapore flag.
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The dashboard features an exquisite metallic inlay of seven iconic Singapore landmarks, including the Marina Bay Sands, Gardens by the Bay, and the Merlion.
According to Lars Nielsen, Managing Director of BMW Group Asia, the BMW i7 Singapore Icons is a celebration of icons, and created to be an icon itself.
"This exceptional vehicle celebrates a nation whose journey to excellence is built on decades of strong leadership, innovation, and ambition, just like BMW's own journey in Singapore," Nielsen said.
The BMW i7 Singapore Icons has found a proud owner in Mr. Choo Wai Luen, owner of Kwong Cheong Thye Pte. Ltd., who purchased the vehicle to commemorate his company's 133rd anniversary.
"Every time I look at this masterpiece, I'm reminded of how far we have come as a nation and how far my family and I have come in building our business," Mr. Choo expressed.
