From now till June 25, luxury Japanese beauty house Decorté AQ will unveil a sensorial showcase at Takashimaya’s Level 1 Atrium. More than just a product display, this immersive pop-up is a curated journey through the brand’s philosophy of holistic beauty, where the mind-skin connection, elegant artistry and high-performance skincare come together. The week-long event marks the Singapore launch of two new additions to the Decorté AQ range — the AQ Pore Blackhead Dissolver and AQ Perfumed Hair Mist — while offering visitors a multi-sensory experience that celebrates beauty in all its forms.
The event begins with the Haircare Moment, where guests are invited to reflect on their personal hair concerns through an interactive bingo activity. This thoughtful touch sets the stage for a deeper introduction to Decorté AQ’s haircare line, which combines botanical extracts and luxurious textures to nourish and restore vitality. Beauty advisors will guide guests through tailored recommendations, allowing them to understand how Decorté AQ’s scalp and hair products contribute not just to outward appearance, but also to an overall sense of wellbeing.
Skincare and Makeup Moment
Next, at the Skincare and Makeup Moment, the focus shifts to the skin. Here, visitors can receive a professional skin analysis using Decorté’s advanced Skin Counsel V Machine. Based on the findings, expert trainers will offer curated product recommendations from the brand’s skincare and base makeup lines. The goal is to offer more than a diagnosis; it’s a conversation with the skin, revealing how Decorté AQ’s meticulously formulated products work in harmony with the skin’s natural rhythms to unlock luminosity, resilience and refinement.
The journey concludes with the Bodycare and Fragrance Moment, a beautifully designed space that allows visitors to indulge their senses. Guests can explore Decorté AQ’s sumptuous body creams, lotions, and fragrances, each formulated to envelop the skin in both comfort and sophistication. The atmosphere is enhanced by a visual installation showcasing the key natural ingredients used in the products, an ideal backdrop for a keepsake photo. This final station encapsulates the spirit of Decorté AQ: a brand that believes true beauty is experienced not only through sight and touch, but through scent and emotion as well.
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Decorté AQ Pore Blackhead Dissolver
Adding to the excitement of the pop-up is the highly anticipated debut of two new products that exemplify Decorté AQ’s fusion of innovation and elegance. The AQ Pore Blackhead Dissolver is a lightweight cleansing serum designed to refine and purify the skin without stripping it of moisture. Its advanced formula targets the lipids in sebum plugs, dissolving impurities down to their roots while minimising stress on the skin. The result is visibly smoother, more hydrated skin with refined pores. This product is apparently selling like hotcakes and has limited stocks available at the pop-up. Once sold out, the waiting list could be as long as two months.
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Complementing this is the AQ Perfumed Hair Mist, a floral musk scent that elevates the daily ritual of haircare into a moment of sensory pleasure. Inspired by the bloom of Magnolia Champaca, the fragrance evolves with time, gently diffusing into a lingering trail. Encased in packaging designed by Dutch artist Marcel Wanders, who is known for his sculptural interpretations of modern femininity, the mist captures the essence of transformation and quiet luxury.
Decorté AQ Perfumed Hair Mist
To complete the experience, every visitor will receive a stamp card at the entrance. Upon completing all three experiential moments, they can redeem a personalised Decorté AQ sample kit, carefully selected based on their individual skin and hair profiles.
The event also features a series of exclusive offers. Guests can enjoy 30% savings on specially curated skincare, bodycare and haircare kits. With qualifying purchases, they will also receive premium gift sets worth up to $714. New customers who sign up during the pop-up will be rewarded with a $10 rebate voucher and a deluxe three-piece Liposome gift set with a minimum spend of $100.
Decorté AQ, which first debuted in 1990, has built a legacy around the philosophy of Absolute Quality, a belief that beauty is a holistic experience resonating through the skin and the mind. This pop-up brings that philosophy to life in a rare and intimate way, offering visitors not only the opportunity to discover Decorté AQ’s luxurious offerings but also a chance to pause, reflect and connect with their inner beauty.
