Meicai, which means “beautiful vegetable,” was founded in 2014 with a goal of sourcing vegetables for about 10 million small and medium-size restaurants in China. It allows owners to use an app on their smartphone to order specialties like bok choy and eggplant directly from farms. Meicai is the latest emerging player aiming to disrupt traditional retail operations by cutting out middlemen.
The funding underscores the lofty valuations Chinese companies are fetching in a market awash with capital. Five of the world’s 10 biggest venture deals were in Chinese-based companies last year, while the U.S. accounted for two, according to researcher Preqin. The largest globally was the US$5.5 billion funding in the Chinese ride-hailing giant Didi Chuxing.
A total of US$65 billion was invested in greater China, compared with US$77 billion in North America, according to Preqin.
Liu Chuanjun, chief executive officer for Meicai, declined to comment on the fundraising.
