What began as a modest community gathering three years ago has grown into one of Singapore’s largest retail investing events. Held on Jul 13, MooFest 2025 drew a record crowd of investors, content creators and market educators, reinforcing its role as a key platform for learning, discussion and strategy-setting among the city-state’s retail investor community.
Organised by Moomoo Singapore, this year’s event marked the third and largest edition of MooFest to date, with more than 4,000 investors and partners in attendance.
Themed “The Future of Wealth, Reimagined”, this year’s event featured a wide-ranging programme — from deep dives into equities, digital assets, portfolio allocation and artificial intelligence, to discussions on retirement readiness, market resilience, and the evolving investor mindset in a shifting macro landscape. The format — part seminar, part community festival — allowed attendees to exchange views and get first-hand access to tools and insights from both experts and peers.
Winds of change: Preparing for 2H 2025
Beyond the scale of participation, the tone at MooFest 2025 reflected a sense of cautious confidence. With the market landscape proving more volatile than expected in the first half of the year, investors were focused on how to adjust their sails — to remain invested, stay diversified, and uncover opportunities in a climate shaped by shifting trade policies, stubborn inflation, and a weakening US dollar.
The event came just days after Moomoo released its 2H 2025 Investor Sentiment Survey, which polled nearly 1,500 retail investors. Findings revealed a split market outlook: while only 30% of respondents expressed optimism for the second half of the year, nearly half of high-risk investors indicated plans to increase their equity exposure — suggesting that many view volatility not as risk, but as opportunity.
In his keynote market outlook session, Isaac Lim, Chief Market Strategist at Moomoo Singapore, shared that the second half of 2025 will likely remain turbulent. “We are seeing the breakdown of traditional correlations — US equities falling even as bond yields rise and the dollar weakens. This suggests the old playbook may no longer apply.”
Lim highlighted three key themes shaping the next six months: the end of US exceptionalism, deepening geopolitical fragmentation, and a rethinking of traditional portfolio construction. With S&P valuations at a premium, a weakening USD, and ongoing trade tensions fueling de-dollarisation trends, Lim cautioned against relying on legacy strategies. “The 60/40 split of yesterday won’t cut it today.”
Still, he urged investors not to overlook selective US opportunities. “Earnings revisions in the US are turning positive again. Seasonality also supports a slow grind upward in Q3, with July and November historically delivering strong returns.” Rather than exiting entirely, investors should be tactical — combining defensive income strategies like dividend portfolios and precious metals, with selective exposure to AI, defence, and semiconductor sectors.
Singapore was also spotlighted as a compelling market for dividend strategies. With its low volatility, strong governance and stable currency, it remains an attractive option for those seeking consistent income amid global uncertainty and market volatility.
Empowering through innovation and education
Beyond the stage, MooFest offered hands-on workshops, AI demos, and deeper dives into moomoo’s evolving capabilities. Attendees trialled the newly launched Moomoo AI — a generative tool trained on financial data and real-time market signals, enabling users to analyse stocks, generate investment ideas, and respond swiftly to market movements.
“Since its launch, over half a million users have turned to Moomoo AI to navigate the markets more confidently,” says Gavin Chia, CEO of Moomoo Singapore. “It’s fast, intuitive, and designed for real-world use.”
Survey results reflected this uptake. Over 70% of affluent investors now use AI-assisted tools in their investment process. Even among portfolios under S$200,000 — the core of Singapore’s retail investing base — interest in AI tools for alerts, earnings insights, and risk detection is surging.
“This year’s MooFest wasn’t just about education — it was about empowerment,” adds Chia. “Investors are taking charge, reallocating across asset classes, trimming when needed, and using tech to stay informed. That’s the kind of participation we’re proud to support.”
Scaling reach, strengthening community
MooFest 2025 also celebrated a key milestone: Moomoo Singapore now serves over 1.5 million users, a staggering figure that translates to roughly one in two residents aged 20 to 70. This is up from one million just 15 months ago.
According to Moomoo Singapore, this isn’t just rapid growth — it’s a cultural shift. Moomoo is fast becoming a cornerstone in the investing journeys of everyday Singaporeans.”
Platform data bears this out. Nearly 70% of users remained profitable over the past year, despite a challenging macro backdrop. Rather than retreating, investors reallocated. US exposure dipped from 75% to 67%, while Hong Kong allocations rose from 9% to 12%. Singapore exposure remained stable — a sign of local confidence and portfolio anchoring.
Diversification, too, is gaining traction. Nearly half of all respondents plan to boost overseas exposure in 2H 2025, with crypto gaining ground among aggressive investors. While still a minority allocation, nearly 15% of high-risk investors say they will raise their digital asset exposure in the months ahead.
“Whether you’re exploring digital assets for the first time or refining your strategy, Moomoo equips you with the tools and confidence to take that next step,” Chia says.
To better support this evolving base, Moomoo is preparing to launch CDP linkage — allowing investors to integrate SGX-listed holdings into the app — and is opening physical investor boutiques to provide in-person support. “These spaces blend digital efficiency with human guidance — from onboarding to portfolio planning,” says Chia.
Looking ahead
If previous MooFests were about building awareness, MooFest 2025 marked a new phase: participation, strategy, and empowerment. Investors are actively recalibrating — not waiting for clarity, but adapting to change with confidence and conviction.
“As Singapore celebrates SG60 this year, we remain committed to building a future where investing is more inclusive, intelligent, and accessible to all,” says Chia. “MooFest is not just a celebration of what we’ve built — it’s a commitment to where we’re headed. At Moomoo, we are not just adapting to the future of wealth; we are actively shaping it.”
