According to Brand Finance, Great Eastern Holdings recorded a brand value growth of 2% this year and ranks 33rd globally among the insurance sector’s 100 most valuable brands. In the Insurance 100 2026 report by Brand Finance, Great Eastern’s brand is valued at US$4.9 billion. In addition, it ranks 11th globally by Brand Strength Index (BSI), with a score of 81.4/100 and an AAA brand strength rating.
Great Eastern’s brand performance reflects resilient underlying demand despite changes in reporting standards affecting year-on-year comparability, Brand Finance says. Revenue growth was supported by stronger new policy sales and improved agency performance across both Singapore and Malaysia, reinforcing continued demand for protection and savings solutions in the region.
Recent business performance further highlights Great Eastern’s focus on strengthening long-term value creation through a higher-quality product mix, expanded solution offerings, and deeper customer engagement. In Singapore, the launch of new products and continued growth across financial advisor and bancassurance channels supported stronger new business value and improved portfolio resilience.
Singapore’s result reflects a broader shift across the insurance sector, where long-term differentiation increasingly depends less on market size and more on the ability to translate customer trust into sustained commercial performance. Brands that continue investing in engagement, accessibility, and customer relevance remain best positioned to outperform on brand strength metrics.
Alex Haigh, Managing Director, Brand Finance Asia Pacific, said: “Singapore’s performance in this year’s Insurance 100 ranking shows that an insurance brand’s success is not determined by scale alone. Despite having a single representative, Great Eastern, Singapore secures one of the world’s strongest insurance brands, reflecting resilient customer demand, strong execution, and sustained investment in customer relevance. As growth normalises across the sector, insurers that continue strengthening trust and long-term engagement are likely to sustain competitive advantage.”
Globally, the insurance sector recorded its strongest brand value growth in five years, with the top 100 insurance brands increasing 14% y-o-y to a collective value of US$606.7 billion. As rate-driven tailwinds begin to moderate, insurers that continue investing in trust, digital capability, underwriting quality, and long-term value creation are expected to remain best positioned to sustain growth, Brand Finance says.
See also: Shippers rush for Hormuz insurance after truce deal, broker says
Annually, Brand Finance puts 6,000 of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.
