“We are building an ecosystem that brings wellness, fitness and longevity into daily life,” says Law, who is also the venture capital firm’s principal. “As more people take ownership of their well-being, there’s a growing opportunity for companies to deliver impactful, accessible solutions that support this movement.”
According to the Global Wellness
Institute (GWI), the wellness industry is expected to reach around US$9 trillion by 2028. In 2023, it was valued at US$6.32 trillion. This rapid growth reflects the GWI’s broad definition of wellness, described as “the active pursuit of activities, choices and lifestyles that lead to a state of holistic health.” The institute tracks spending across 11 sectors, from tourism and real estate to public health initiatives.
By comparison, McKinsey & Co, which bases its figures on consumer spending across six categories, including better sleep and nutrition, estimated the global wellness economy at a more modest US$1.8 trillion in January 2024.
See also: NHG Health partners with ST Engineering to enhance patient care delivery with tech
Backing bold ventures
Seizing this opportunity, Seveno Capital’s launch fund is fully backed by Law, who plans to bring in co-investors at a later stage. “I’m funding this personally for now. Once we show results, we’ll open the fund to other investors,” Law tells The Edge Singapore. “Our intention is to first build a strong pipeline of impactful companies, then expand the capital base and investor pool.” Law is also the founder of Park Hotel Group.
Unlike typical VCs with short investment horizons, Seveno operates as an open-ended fund with no fixed sunset period. Law says he is committed to staying the course, supporting companies as they grow from pre-revenue start-ups to profitable, growth-stage ventures.
See also: Hospital operator IHH eyes Indonesia, Vietnam for expansion
The average cheque size ranges from under US$1 million for very early-stage ideas to between US$5 million and US$10 million for more established start-ups. “We expect to build a portfolio of 50 to 80 companies over the life of this fund,” he adds.
Seveno’s first deployment of capital is into A Cabin Company, a Japan-based start-up offering mobile, design-led cabins that can be deployed on underutilised rural land near cities. The concept is to create walkable access to nature, delivered at scale and speed.
“Nature is a pillar of lifestyle medicine,” says Law. “A Cabin Company is creating a new lifestyle: effortless, repeatable access to nature and human connection. It rethinks well-being by allowing guests to embed recovery and calm into their lives.”
Founded in November 2024 by New Zealand-raised entrepreneur Mori Nishimura, A Cabin Company has a radical approach. Its cabins are classified as vehicles rather than buildings, allowing the start-up to bypass Japan’s notoriously complex zoning laws and lengthy construction timelines. Prefabricated in factories, the cabins can be deployed in as little as 90 days, ready to generate revenue almost immediately.
The company’s strategy begins in Japan, where over nine million homes and plots of land lie vacant. These akiya, or empty homes, account for nearly 14% of the country’s housing stock. Many are located within a kilometre of train stations, offering prime locations to serve stressed urbanites seeking respite.
Nishimura says: “I truly believe A Cabin Company will redefine modern living, shifting it from high-stress to well-balanced, just as gyms once made fitness part of everyday life. In a few years, people from Tokyo to New York will feel more restored and mentally clear. Instead of distant, exclusive nature resorts, we’re building a simpler, more affordable and more transformative way to recharge.”
The first site, situated in Chiba Prefecture just 90 minutes from Tokyo, opened in May this year. By 2029, the company aims to launch 380 cabins across Greater Tokyo and Osaka, before expanding to Seoul, New York and parts of Europe.
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Unlike conventional hotels, A Cabin Company partners with local landowners, many of whom have inherited plots they rarely use. These landholders become micro-entrepreneurs, managing and maintaining the cabins under a profit-sharing arrangement.
“I constantly travel across Japan and speak to locals in every town we consider,” says Nishimura. “To my surprise and joy, many people in these rural areas aren’t looking to retire quietly. They want to work, earn more and contribute. The countryside isn’t what the media makes it out to be.”
Each cabin features digital concierge services and will soon incorporate wellness technology to monitor sleep quality, heart rate variability and stress recovery. The long-term goal is to create a vertically integrated system offering walkable, tech-enhanced access to nature, combining elements of a wellness retreat with a software platform.
Purpose, people, profit
Seveno Capital is not solely a wellness-focused travel investor. Its mandate is broad, encompassing the full spectrum of human healthspan technologies — from consumer wellness and fitness to medical devices, biotech and digital therapeutics.
“We evaluate companies across multiple layers: Is the product impactful? Is there IP or defensible tech? Is there a roadmap to scale from early traction to real revenue?” Law adds. “The key is alignment. If a company genuinely improves human healthspan, we’re interested.”
Law adds that Seveno’s focus is not limited to novel ideas, but also includes differentiated execution. “A Cabin Company, for example, follows a path proven in the US, where Marriott and other [large hospitality players] have entered the premium cabin space. But their unique edge is how they connect hospitality with wellness and rural revitalisation.”
Seveno does not just write cheques to these start-ups. The fund offers operational support, strategic guidance and access to Law’s business ecosystem. That includes Park Hotel Group and fitness collective MOVE [REPEAT], which operates boutique fitness brands like Yoga Movement and STRONG Pilates across five countries.
“Founders benefit from our back-office support and our networks. If they’re expanding into a new market, we can help them land quickly and properly,” Law says. “Over 20 years as a founder and operator, I’ve learned where the bottlenecks are and how to avoid them.”
While Park Hotel Group and MOVE
[REPEAT] are not part of Seveno’s fund portfolio, Law calls them “associate companies” with strategic value. Seveno can also tap into their infrastructure, market knowledge and operating teams where relevant.
This interconnected approach reflects Seveno Capital’s broader philosophy, which operates with a triple bottom line framework: purpose, people and profit. “Purpose answers the question: why does this company exist? Is it solving a real human need?” he adds. “People are the engine — what kind of culture is being built, how does the team work? Then profit: without it, you can’t achieve the other two.”
This is not just feel-good investing.
Seveno takes due diligence seriously and supports only ideas with a clear plan for execution. “The failure rate in early-stage ventures is high. That’s why we go deep into their go-to-market plans, business models and team backgrounds,” says Law.
Wellness hub
That same level of focus shapes Law’s broader vision for the region. He believes the city-state is well placed to become a global centre for wellness innovation. “We’ve got political neutrality, financial credibility and a brand as a garden city. It’s the ideal base to bring global investors and founders together in wellness and longevity.”
Seveno announced in May plans to launch Longevity World, an 80,000 sq ft, three-storey hub for holistic wellness and longevity medicine in central Singapore. The facility will feature a 38,000 sq ft longevity clinic, dedicated fitness and wellness zones and retail spaces focused on whole foods and health. Scheduled to open in the second half of 2025, Longevity World will be located at 3 Coleman Street, adjacent to the Grand Park City Hall.
“Longevity World reimagines how we can use urban space to support longer, healthier lives by broadening access to a full suite of different wellness and longevity offerings. People are living longer but not necessarily healthier. Nearly a decade of our lives is often spent in poor health. We need to improve our quality of life in anticipation of living longer,” says Law.
Most recently, in June, Seveno and Borderless Healthcare Group launched the world’s first medical wellness real estate company. The Well Estate will support hotel and hospitality asset owners in shifting from a “room yield” to a “room plus” business model by providing turnkey medical wellness solutions that give guests live access to health and medical experts as well as famous content creators. Guests can also access personalised diets, fitness, yoga, mindfulness and health programmes.
The Well Estate solution will unlock new revenue channels for hospitality asset owners to drive higher transaction value per stay, longer guest retention and full utilisation of underperforming facilities like gyms and spas. The new company will focus on asset owners within the “wellness archipelago” of Singapore, Thailand, Indonesia, Vietnam and Malaysia.
Longevity is the buzzword; even UBS considers now the ideal time to invest in it. “We believe that longevity can comprise up to 5% of an investor’s allocation to global equities. For investors with existing exposure to our ‘AI’ and ‘Power and resources’ portfolios, investing in the longevity value chain may provide potential growth and diversification benefits, in our view,” says UBS.
Buoyed by a positive outlook, Law sees untapped potential. “We’re still at a low base. The opportunity is huge. I hope Seveno can help co-create this ecosystem from Singapore outward.”
Seveno’s exits will include M&A, IPOs or private equity sales. Law does not rule out strategic acquisitions by larger hospitality or wellness players, including Park Hotel Group, if the fit is right. “We run every portfolio company as a standalone. But if there’s a strategic future within the ecosystem, we’ll explore that too.”
He adds that potential exists for a second fund down the line, once the first fund’s portfolio matures. “The next 12 months will be focused on deal deployment. We’ve got a strong pipeline and we’re moving quickly.”
Ultimately, Law sees his venture capital work as a natural extension of his philosophy. A yoga practitioner for over a decade, he defines wellness as a balance of mental and physical clarity. “Wellness isn’t a trend. It’s a necessity. It’s about helping people live longer, healthier lives. That’s not going out of fashion any time soon.”
