The launch of PFA marked a significant step for Prudential and added to its distribution ecosystem. The firm offers a wide range of insurance products and wealth solutions from more than 10 product providers. This includes general insurance such as travel insurance, motor insurance, and wealth solutions such as unit trusts and index universal life insurance, on top of Prudential’s core offerings in life insurance, health insurance, savings plans, retirement plans, and group insurance. Customers can also tap on the complementary solutions and auxiliary services including estate planning, family office and tax advisory, provided by PFA product providers.
To attract more professionals to a career as a financial representative and grow its team of PFA representatives, Prudential enhanced its Management Associate Programme (MAP) earlier this year to better support fresh university or polytechnic graduates and young professionals in building their career as financial representatives.
Prudential is also looking to attract mid-career professionals from the wealth sector, as well as those who have taken a break from the workforce and are looking for a new challenge.
Jeff Ang, CEO of Prudential Financial Advisers Singapore, said: "We are proud of the milestones that Prudential Financial Advisers Singapore (PFA) has achieved in its first year of operation, with the support of our dedicated team of more than 800 PFA representatives and our corporate staff. We continue to grow our team so that we can better serve the needs of the mass affluent and high net worth customers with holistic financial planning and a broad range of insurance and wealth solutions from Prudential and our more than 10 product providers.”
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Ang was appointed the CEO of PFA on July 1. He joined Prudential in 2018 as Head of Enterprise Business and was subsequently appointed Deputy CEO of PFA.
