Kingsmen Xperience, the US-based entertainment-focused subsidiary of Mainboard-listed Kingsmen Creatives , has entered into a strategic deal memorandum to develop location-based branded attractions in Asia Pacific.
The deal memorandum, which was signed with S Experience Limited, will initially focus on Macau, the Philippines, Vietnam and Thailand. S Experience is a subsidiary of Hong Kong-headquartered family office Black Spade Capital Limited.
In its Feb 13 announcement, Kingsmen highlighted its experience with former location-based branded attractions previously including the interactive “Monopoly Dreams” game space in Hong Kong and “TOYBOX by Hasbro” in Hasbro's first-ever multi-brand carnival in Asia. The company has also contributed towards the design and construction of theme parks including Universal Studios Singapore and Disneyland Hong Kong.
Kingsmen Xperience currently manages several licensed attractions, including Hasbro's Planet Playskool and Nerf Action Xperience, the immersive VR experience Space Explorers: THE INFINITE from Infinity Experiences, and the interactive Discovery: A Living Worlds Experience from Warner Bros Discovery. The company will launch its latest immersive attraction, Squid Game: The Experience in Seoul, Korea, later this month.
The partnership will tap on Kingsmen’s experience in transforming iconic consumer brand engagements into “reimagined and expansive interactive experiences with S Experience”, says Dennis Tam, president and CEO of Black Spade. S Experience, in turn, will bring its shareholders’ local market knowledge, network and strong presence in the locations to the table, Tam adds.
Shares in Kingsmen Creatives closed 0.5 cents lower or 1.82% down at 27 cents on Feb 13.
