The group says that these productions are expected to leverage iQIYI’s extensive distribution network and marketing capabilities, and enhance the visibility and reach of the group’s short form dramas.
GHY Culture & Media says that production of these short-form dramas are a strategic opportunity to expand its entertainment offerings and revenue streams, and to capture the growing market. The collaboration with iQIYI, which operates an online video platform, aligns with its business strategies and growth plans to create more monetisation opportunities and to further diversify its portfolio of entertainment products and distribution channels.
Shares in GHY Culture & Media closed flat at 16.1 cents on July 21.
