UOB launched TMRW in Thailand in February last year. Unlike a digital banking app which is part of an omnichannel banking strategy, TMRW has no physical branches and its primary business model is to use data to engage customers. To better gauge its progress, TMRW uses net promoter score (NPS), which is an index that measures the willingness of customers to recommend a company’s products or services to others.
In Indonesia, TMRW will use Quick Response (QR) code payments, enabling fast and convenient payment to registered sellers and merchants simply by scanning a QR code. This feature is part of UOB’s support for the National Non-Cash Movement (Gerakan Nasional Non-Tunai) using the Quick Response Code Indonesian Standard (QRIS) as the platform.
