With the LaLiga mini programme launch, users can search “LaLiga” on the Alipay platform to access the latest match-related information, including fixtures and standings.
They can also customise their membership cards and improve their membership levels via various forms of engagement, such as participating in weekly lucky draws, to win LaLiga official merchandise through the mini programme in Alipay.
This move is part of LaLiga’s efforts to further expand its innovation, digitalisation, and internationalisation strategy to bring closer the experience of LaLiga to its Asian fans.
“The launch of our mini programme in Alipay allows us to reach out to and connect with more than 1 billion users on the platform in a unique way to enjoy and follow the events and news of LaLiga and its clubs,” says Sergi Torrents, managing director of LaLiga in China.
