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Sphere Entertainment to launch immersive Wizard of Oz show with Google’s help

Nurdianah Md Nur
Nurdianah Md Nur • 2 min read
Sphere Entertainment to launch immersive Wizard of Oz show with Google’s help
The partnership pushes the boundaries of generative AI, employing Gemini, Veo and Imagen models, as well as Google Cloud infrastructure. Photo: Google Cloud
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Get ready to experience The Wizard of Oz like never before. Sphere Entertainment and Google have announced a partnership to bring an immersive version of the classic 1939 film to the Sphere in Las Vegas, launching August 28th, 2025.

To fill the venue’s 160,000-square-foot interior display plane, Sphere will use a combination of Google AI alongside traditional visual effects and filmmaking techniques to faithfully expand scenes and enhance characters from the beloved movie.

For instance, Google Cloud and Google DeepMind are working together to deploy fine-tuned Gemini models, Veo 2, and Imagen 3 to intelligently enhance the film's resolution, extend backgrounds, and digitally recreate existing characters who would otherwise not appear on the same screen.

Sphere is also using Google Cloud's highly scalable and AI-optimised infrastructure to support the massive data and computational demands in building its immersive experiences, with The Wizard of Oz at Sphere processing 1.2 petabytes of data over the course of the project to date.

"The power of generative AI, combined with Google's infrastructure and expertise, is helping us to achieve something extraordinary. We needed a partner who could push boundaries alongside our teams at Sphere Studios and Magnopus, and Google was the only company equipped to meet the challenge on the world's highest resolution LED screen," says Jim Dolan, executive chairman and CEO of Sphere Entertainment.

Thomas Kurian, Google Cloud’s CEO, adds: "Our partnership with Sphere on The Wizard of Oz at Sphere is a great example of pushing the boundaries of generative AI to deliver exciting new experiences for audiences – and new opportunities for studios and filmmakers. We are honoured to play a role in such an ambitious project to bring a classic piece of Americana to an entirely new generation of audiences."

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