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Maybank re-initiates ‘buy’ on HRnetGroup with TP of 87 cents

Kwan Wei Kevin Tan
Kwan Wei Kevin Tan • 3 min read
Maybank re-initiates ‘buy’ on HRnetGroup with TP of 87 cents
Mainboard-listed HRnetGroup was founded in 1992 and went public in 2017. Photo: Albert Chua/The Edge Singapore
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Maybank analyst Eric Ong has re-initiated coverage on HRnetGroup (SGX:CHZ) with a “buy” call and a target price of 87 cents. The Mainboard-listed recruitment agency was founded in 1992 and went public in 2017.

“Beyond just being a regional recruiter, we believe HRnet is structurally difficult to replicate,” writes Ong in an April 19 report, noting that the company operates on a co-ownership model involving 47 business leaders holding equity stakes in HRnetGroup.

This model ensures that HRnetGroup’s managers are incentivised to collaborate, rather than compete, with each other. “This fosters a culture that competitors cannot easily poach or reproduce,” Ong adds, noting that the scalability of the model has been proven by how HRnetGroup was able to expand into new markets like Vietnam and Taiwan.

Unlike most recruitment agencies that focus only on professional recruitment or flexible staffing, HRnetGroup draws its earnings from both business areas.

Ong says this “dual-engine model” has allowed the company to remain profitable since 1993. The flexible staffing business provides a “predominantly recurring base of revenue and gross profit” and helps provide stability, he adds.

“While professional recruitment captures upside during periods of economic expansion, flexible staffing delivers steady volumes, consistent cash flow, and strong client retention,” Ong says.

See also: UOBKH maintains ‘buy’ on Reclaims Global following better than expected FY2026 results

Ong says HRnetGroup’s sizable cash pile of over $336 million is “more than just a defensive buffer” but also a “clear valuation disconnect.” In FY 2025, HRnetGroup held $262.9 million in cash and cash equivalents, $62.7 million in credit-linked notes and short-term Singapore Government Securities and gold ($10.7 million).

In addition, the cash pile gives HRnetGroup the ability to pursue any merger and acquisition opportunities that may arise down the line. “This balance sheet strength also provides flexibility to capture market share from weaker competitors during downturns,” Ong writes.

Although HRnetGroup has no directly listed comparables on the SGX, it’s net margin of roughly 8% to 11% puts it ahead of its peers such as Persol and Kelly. This is a reflection of the company’s “disciplined cost management and a strategic focus on professional recruitment over lower-margin temporary staffing,” Ong says.

See also: JP Morgan upgrades UOL to overweight with $12 target

Ong’s valuation is pegged to a forward PE multiple of 18 times on estimated FY2026 earnings. The stock continues to trade at an undemanding valuation of less than 9 times its forward PE based on estimated FY2026 earnings, excluding cash, he adds. “This presents a significant arbitrage opportunity compared to some Japanese and Chinese peers, which trade at multiples of over 20x.”

Shares of HRnetGroup are trading down by 0.66% at 75 cents as at 4.15 pm.

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