This means when commuters book a taxi through a mobile app, they will have an additional option to choose either taxi fares based on dynamic pricing or the current metered fares.
In a Monday note, lead analyst Eugene Chua believes this move will further level the playing field between taxi companies and private hire car service providers in Singapore.
Already, five other taxi companies operating more than 10,600 taxis in total have partnered with Grab to offer the dynamic pricing fare option through the new JustGrab function in the Grab mobile app.
This new dynamic pricing in JustGrab uses the same fare structure as GrabCar private hire car service. This means without surcharges, the fixed fare will be cheaper than taxi metered fares but the pricing may be higher depending on demand.
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“As Grab will dispatch the nearest taxi or private hire car to a commuter using JustGrab, we believe this will greatly dilute the market for GrabCar drivers with the influx of taxis offering same fares,” says Chua.
This development is positive for ComfortDelGro as it will increase its ability to retain existing hirers, adds Chua, assuming a decline in GrabCar drivers over time, especially after private hire car driver licensing rules kick in by 2H17.
Shares of ComfortDelGro are down 3 cents at $2.49.
