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Battle for Indonesia's 261 million wallets grips China's online shopping giants

Bloomberg Published on Thu, Jul 06, 2017 / 11:18 AM GMT+8

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(July 6): To foretell where JD.com Inc. is going to expand in Indonesia, follow the cell phone towers.

Wider mobile coverage means more consumers starting to shop online, so the Chinese e-commerce company tracks their construction to decide where to market its web store and set up delivery centers.

JD has four warehouses in the archipelago, with plans to build another three by the end of the year. Staffing has almost tripled to about 400 people in the past 12 months. Within five years, the Beijing-based company plans to have refrigerated trucks delivering fresh food and frozen goods to homes.

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Battle for Indonesia's 261 million wallets grips China's online shopping giants