(Jan 29): Singapore Airlines, the premium carrier that’s undergoing a business revamp to fend off competition from Gulf airlines and budget operators, is turning to its employees for ideas.

Southeast Asia’s biggest carrier is setting up a lab and encouraging workers across its group -- including SilkAir and Scoot -- to submit proposals that would help boost efficiency in its operations, Chief Executive Officer Goh Choon Phong told reporters Monday in Singapore. The company is also working with research agencies to use big data to meet the goal.

“The whole idea about creating a digital innovation lab is an important step,” Goh said. “We want our staff to be able to experiment with those ideas and try to see whether we can get some concrete result out of it. The mindset change here is that we as an organization must also be willing to accept that many of this may not work.”

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