Realion: A Unified Force Transforming the Industry with Innovation, Excellence, and Purpose.

Realion Group Pte Ltd (“Realion”) is Singapore’s most comprehensive real estate services group, formed through the strategic merger of two trusted home-grown brands - ETC and OrangeTee. Its name, blending “real estate” and “lion”, is a tribute to its Singaporean roots, symbolising leadership, resilience, trust, and a forward momentum from Singapore to the region.

Realion leaders: United vision, elevating real estate services in Singapore

Realion stands as a proudly local company, shaping the future of real estate with experience, innovation, and a commitment to community.

Backed by Springboard Capital Partners, Triplestar Capital, TH Investments, and Tokyu Livable, Realion unites deep expertise across the full spectrum of real estate consultancy, brokerage, and proptech innovation. With ETC as the consultancy and professional services arm, and OrangeTee as the agency and brokerage pillar, Realion is exceptionally positioned to provide integrated, end-to-end expertise that meets the dynamic demands of today’s clients.

As ETC celebrates 30 years and OrangeTee 25 years, Realion stands as a proudly local company, shaping the future of real estate with experience, innovation, and a commitment to community.

A defining moment: formalising the merger between ETC and OrangeTee

FOUNDATION BUILT ON LEGACIES

Indeed, ETC and OrangeTee each bring with them decades of excellence in their domains and it is these enduring legacies that Realion is built on.ETC, founded in 1995 with a vision to revolutionise commercial real estate, has grown into a respected consultancy firm, distinguished by its forward-thinking global perspective anchored in extensive local expertise. This unique positioning allows the firm to deliver agile, progressive solutions, creating lasting value for clients across Southeast Asia.

With full-service offerings spanning every phase of a real estate asset’s lifecycle – from advisory and investment to management and divestment – ETC is particularly equipped to navigate industry complexities and drive measurable solutions. Its presence in Malaysia and Thailand, as well as strategic partnerships with like-minded businesses in Singapore, Australia, China, the Philippines, the United Kingdom, and Vietnam further amplify its ability to unlock new opportunities and generate exceptional value.

As ETC celebrates its 30th anniversary, its legacy of a solutions-driven approach and transformative achievements stands as a testament to its unwavering standards in commercial real estate.

Meanwhile OrangeTee, Singapore’s leading proptech agency, has been shaping the real estate landscape since 2000. With 25 years of expertise, it stands as a reliable, tech-driven brokerage, offering comprehensive solutions for corporate and individual clients.

Guided by innovation, integrity, and community engagement, OrangeTee transforms property experiences by streamlining transactions, enhancing transparency, and delivering impactful solutions. Its commitment to simplification and accessibility ensures home seekers, businesses, and agents can navigate their real estate journey with confidence.

Realion spirit shines at the OrangeTee Unity Convention 2025

To further empower both agents and clients, OrangeTee recently unveiled a suite of initiatives. From enhanced digital tools to smarter engagement platforms, these innovations provide clients with greater control, clarity, and confidence, placing informed decision-making firmly in their hands. Simultaneously, these tools help agents stay ahead of the curve, delivering service built around clients and personalised solutions.

REALION: A UNIFIED FORCE REDEFINING REAL ESTATE

By merging two established homegrown brands, the real estate experience is reimagined with a holistic one-stop real estate solution – Realion. Officially incorporated in March 2025, this strategic integration of ETC and OrangeTee brings together complementary strengths to offer seamless, end-to-end real estate services that span residential, commercial, and investment needs, both locally and across the region.

The merger builds on the success of ETC and OrangeTee’s 2017 joint venture, reinforcing a long-term commitment to enhancing service offerings, embracing innovation, and driving sustainable growth. Realion combines ETC’s legacy of excellence in corporate advisory and valuation consultancy with OrangeTee’s cutting-edge proptech solutions and extensive agency network, creating a powerful synergy of expertise.

As a unified group, Realion is strategically positioned to deliver a new benchmark in real estate services for both B2B and B2C clients, including individual property seekers and first-time buyers, high-net-worth investors, developers, and leading corporations.

With a collective track record built on decades of experience, Realion is powered by a team of over 520 employees and 2,800 real estate advisors, offering scale, depth, and agility. This foundation enables Realion to scale into new markets, business streams, and high-growth sectors – including key regional hotspots such as Japan – while continuing to deepen its local expertise.

In doing so, Realion creates more value, new opportunities, and a stronger future for clients, partners, and communities.

Beyond transactional services, Realion is committed to raising the bar for industry professionalism and fostering a people-first culture – collaborative, dynamic, and deeply rooted in its Singaporean heritage. It invests in the growth of its people through training, knowledge-sharing, and the deployment of cutting-edge solutions. And by leveraging synergies across its business units, Realion enhances client outcomes while driving innovation, agility, and a real estate experience centred on purpose, performance, and meaningful connections.

Already, Realion’s leadership in the industry is evident. ETC was named Agency of the Year 2023 and is a 2024 nominee for Valuation Team of the Year by RICS Southeast Asia, a testament to its industry credibility and reputation. OrangeTee, as Singapore’s fourth largest property agency, is recognised for its progressive approach, ongoing digital transformation, and unwavering commitment to service excellence.

Together as Realion, they are not only building on these achievements, but are looking forward and redefining the real estate experience. They are focused on deepening their service offerings, strengthening cross-border collaborations, and driving innovation through technology – all while staying true to their roots.

The Group’s C-suite with Minister Josephine Teo at the unveiling of Realion

REDEFINING REAL ESTATE WITH END-TO-END EXPERTISE

While most firms focus on either B2B consultancy or B2C brokerage, Realion bridges both worlds, offering services from acquisition and development to sales, leasing, property tax advisory, and portfolio management. This breadth allows them to serve institutional, corporate, and individual clients with unmatched depth and local insight.

Their transaction advisory and valuation services have earned the trust of leading developers, Real Estate Investment Trusts (REITs), funds, and government agencies, reinforcing Realion’s role as the go-to partner for complex, high-stakes real estate mandates. Landmark achievements include the S$700 million sale of the iconic conservation landmark Golden Mile Complex, the auction of a Joo Chiat Road site for S$22 million – above the asking price, and the exclusive leasing appointment for Enabling Village and its extension building, an inclusive space for persons with disabilities.

Among Realion’s key offerings is also project marketing and new launches, offering a proptech-enabled, data-powered approach that supports developers in achieving strong sales outcomes. Building on OrangeTee’s well-established reputation and project marketing expertise, Realion continues to be a trusted partner for developers seeking innovative strategies and strong sales outcomes.

The team’s capability in managing successful launches, coupled with its extensive agent network, positions Realion to deliver exceptional outcomes for developers aiming to optimise sales performance at launches.

Additionally, their proprietary proptech platforms – including the Agent App and advanced analytics tools – equip and empower agents with real-time data and insights, enabling superior, data-informed service that enhances consumer experiences. As early adopters of virtual viewings and digital transaction processes, they championed innovative solutions even before the 2020 pandemic, ensuring seamless market activity during challenging conditions.

Consequently, Realion’s integrated model, powered by scale, innovation, and agility, positions them to lead in a fast-evolving market, creating long-term value across every real estate touchpoint.

EMPOWERING COMMUNITIES AND INSPIRING PROGRESS

At Realion, their positive impact extends beyond the boardroom. Through its two core entities, Realion is proud to foster a culture of empathy, inclusion, and shared responsibility – one that actively gives back and uplifts lives.

Through the years, their teams participate in meaningful initiatives that serve under-represented and vulnerable groups. At OrangeTee, this community spirit comes to life in projects such as the H.U.N.C.L.E. (Healthy Uncles who Network, drink Coffee, Learn and Exercise) wellness event.

In partnership with the People’s Association via Tanjong Pagar – Tiong Bahru Grassroots, this ground-up initiative empowers elderly men to lead more active lives through guided exercises and the use of the Health365 app. It is a celebration of wellness and ageing with dignity.

Moreover, since 2022, OrangeTee’s Festive Care campaign has exemplified Realion’s values through collective generosity. From supporting 500 families with S$18,000 in its first year, the initiative expanded to reach 1,000 families in 2023 and 2024, despite economic challenges.

In 2025, its Ramadan Festive Care edition raised over S$22,000 for 500 households. More than seasonal giving, Festive Care reflects the Group’s enduring commitment to unity, dignity, and community impact.

Their commitment also extends to youth and families. In 2023, ETC organised a Build a Bicycle team-building charity event. Employees assembled bicycles which were then donated to underprivileged children supported by Fei Yue Community Services.

Realion is equally proud of their role in supporting inclusivity through partnerships like ETC’s exclusive marketing of Enabling Village – Singapore’s first integrated community space designed for persons with disabilities. It exemplifies their belief that inclusion is not a choice but a responsibility.

These diverse yet connected efforts are a testament to the Group’s shared mission: to build not only progressive and sustainable real estate solutions, but also stronger, more compassionate communities.