With a vision rooted in adaptability, integrity, and bespoke client solutions, Brilliance Capital continues to reshape the future of the real estate industry.

Brilliance Capital is a full-service real estate consultancy founded with a clear mission: to provide bespoke, client-centric solutions underpinned by integrity, excellence, and market insight. Led by founder and Executive Director Sammi Lim, the firm prioritises professionalism, integrity, and a client-first philosophy. Where transparency, personalised solutions, and cultivating strong relationships form the foundation of its business.

With expertise spanning acquisition, sales, leasing, and asset management, Brilliance Capital serves ultra-high-net-worth individuals, family offices, property developers, publicly listed companies, and both local and global private funds. Its tailored approach ensures clients receive strategic guidance that catalyses long-term success.

STAYING AHEAD: A COMMITMENT TO INNOVATION

Brilliance Capital’s guiding principle, Staying Ahead, reflects its commitment to anticipating industry trends, market shifts, and emerging opportunities, ensuring clients always maintain a competitive edge.

Through its in-house social media, video, and photography capabilities, Brilliance Capital provides clients with dynamic, high-impact digital media solutions. With a dedicated team in place, the firm has specialised expertise to help clients communicate their vision effectively.

As the firm has grown, it has expanded beyond customised advisory services. Continuously striving to add value, it has incorporated a broader range of expertise, allowing Brilliance Capital to offer a comprehensive suite of services that enhance client visibility, strengthen engagement, and drive success.

Brilliance Capital remains committed to delivering end-to-end services tailored to the unique needs, aspirations, and lifestyles of its clients, providing bespoke solutions that drive real and measurable success.

A TESTAMENT TO RESILIENCE AND INNOVATION

Brilliance Capital was launched in the midst of the COVID-19 pandemic - a period defined by unprecedented challenges across industries. In the face of uncertainty, the firm saw adversity as an opportunity to create something enduring.

In its earliest stages, the business started lean, requiring agility, creativity, and strategic precision. While reputation provided initial momentum, assembling a strong, capable team proved essential to sustaining long-term success. Progress followed as the firm grew quickly, reaching over 20 professionals. With early success realised through milestones such as the landmark S$220 million sale of YewTee Point and Parklane Shopping Mall carpark despite prevailing economic volatility.

Every early rejection became an opportunity to refine its approach, strengthen relationships, and build trust - cornerstones that continue to define the Brilliance Capital’s trajectory.

Growing stronger locally, serving globally—Brilliance Capital is shaping the future of real estate in Singapore.

REDEFINING LEADERSHIP AND THE ART OF ADAPTABILITY

Brilliance Capital’s journey underscores a fundamental truth: success is not reserved for industry giants but belongs to those who dare to adapt, innovate, and evolve. Leadership, in the firm’s case, was quickly defined as a quality beyond personal achievements. More importantly, it has been about fostering a culture of continuous learning, mutual empowerment teams, and navigating market shifts with courage, foresight and agility.

Adaptability has also been instrumental in the firm’s ascent. Whether integrating cutting-edge technologies, restructuring deal frameworks, or recalibrating service offerings in response to real-time market insights, Brilliance Capital remains committed to staying ahead of industry trends through proactive decision-making and innovation.

Ms Sammi Lim with First Lady Jane Yumiko Ittogi and President Tharman Shanmugaratnam at the Neugen Charity Gala

THE POWER OF MEANINGFUL RELATIONSHIPS

Brilliance Capital recognises that authentic relationships transcend conventional marketing strategies - transparency, trust, and genuine connections form the bedrock of its growth. Many of its clients have evolved into long-term partners, fostering organic expansion through word-of-mouth endorsements and loyalty rather than reliance on traditional Advertising.

This commitment to excellence earned the firm an invitation to join Forbes Global Properties - a testament to its unwavering dedication to service quality and client trust. Its success in securing membership illustrates that perseverance, precision, and integrity can transcend industry barriers, irrespective of agency size or market conditions.

CONTINUOUS REINVENTION: A PHILOSOPHY OF PROGRESS

Evolution, ambition, and leadership define Brilliance Capital’s approach. The firm consistently pursues excellence by embracing change, setting ambitious yet attainable goals, and proactively shaping industry trends, attracting interns worldwide, such as Japan, Hong Kong, the United States of America (USA), Cambodia, and the United Kingdom (UK).

Understanding that each client, project and property comes with a unique set of requirements and circumstances, Brilliance Capital remains dedicated to delivering bespoke solutions tailored to individual needs and aspirations. Every strategy is meticulously crafted to ensure relevance, agility, and a forward-thinking approach.

Brilliance Capital’s identity is defined by its guiding principles, which shape its approach to business and relationships. Authenticity lies at the core, ensuring integrity in every transaction and partnership, while agility enables the firm to respond swiftly to dynamic market conditions, maintaining a competitive edge. For the firm, trust is fundamental to cultivating deep, lasting connections with clients and stakeholders - the basis for fostering strong and dependable relationships. Finally, an innovative mindset drives the firm forward as it embraces new opportunities for growth and advancement.

At Brilliance Capital, success is not merely measured by financial rewards but by the impact it creates - setting new industry standards, redefining best practices, and driving meaningful change within the sector.

HOLISTIC REAL ESTATE SERVICES

Brilliance Capital offers an integrated approach to property portfolio management, going beyond traditional real estate services. Its concierge-style model includes interior design consultations, relocation assistance, and personalised investment advisory. These value-added solutions create a seamless experience, ensuring clients receive tailored guidance at every stage of their real estate journey.

By embracing innovative strategies, the firm continuously refines its service offerings to deliver efficient, tailored, and engaging solutions that set it apart in a competitive market.

SUSTAINABLE GROWTH AND A VISION FOR THE FUTURE

Brilliance Capital remains firmly focused on sustainable expansion with a strategic outlook for the next five to ten years that will help strengthen its position within the Singaporean real estate market. Beyond diversifying its expertise across key sectors, the firm will continue to serve international investors, while also seeking strategic opportunities across the region.

To meet the challenge posed by ever-evolving market dynamics, Brilliance Capital will remain committed to integrating advanced technologies, enhancing its data-driven advisory capabilities, and investing in the continuous upskilling of its team. The future of real estate will demand agility, expertise, and an unwavering commitment to clients—and Brilliance Capital is actively positioning itself to meet these demands.

MEASURING SUCCESS BEYOND TRANSACTIONS

Success at Brilliance Capital extends beyond financial outcomes as the firm actively measures its broader impact. This includes assessing the effectiveness of community outreach programmes, charitable contributions, and sustainability initiatives, ensuring that each effort drives meaningful change. By collaborating with community leaders and partner organisations, the firm refines its strategies to address evolving societal needs and strengthen its connections with those it supports.

MWS Nursing Home’s residents outing to YewTee Point

Brilliance Capital fosters a culture of engagement and purpose by encouraging employees to participate in volunteer work and corporate social responsibility initiatives. It is also committed to reducing its environmental footprint through waste reduction, resource conservation, and carbon minimisation. The firm’s dedication to social impact is exemplified by its partnership with the Industrial and Services Co-operative Society Limited (ISCOS) and its NeuGen fund, which supports ex-offenders and under-privileged communities.

Launch of JustBrewIN community space

Brilliance Capital helped source the premises and worked closely with the landlord, ISCOS, and NeuGen to launch JustBrewIN - a community space with a deeper purpose: to inspire change and break the cycle of intergenerational offending. The initiative is guided by Executive Director Ms Lim, who also serves as a Board Director at ISCOS, aligning JustBrewIN and NeuGen in a shared mission. The name itself, JustBrewIN, reflects their commitment where every cup of coffee represents hope, healing, and the collective drive to make a difference.

Brilliance Capital has also partnered with the Breast Cancer Foundation (BCF) to champion breast cancer awareness and early detection. Through Ms Lim’s advocacy, the firm remains dedicated to supporting life-saving causes and fostering conversations around health, resilience, and hope.

Through these ongoing initiatives, Brilliance Capital remains committed to inspiring future generations of business leaders to build with heart, purpose, and resilience, ensuring its continued positive impact on society.

A LEGACY BUILT ON RELATIONSHIPS AND TRUST

Brilliance Capital was founded on the belief that real estate advisory should transcend standard transactional services—it should offer deeply personalised solutions aligned with clients’ aspirations and long-term vision. The firm has cultivated an approach that has evolved into the curation of exclusive portfolios while also delivering bespoke, end-to-end services.

Rooted in its vision of establishing meaningful relationships, both within Singapore and internationally, Brilliance Capital remains steadfast in fostering a culture built on collaboration and shared success. By prioritising long-term partnerships over short-term gains, the firm continues to redefine what it means to provide exceptional real estate advisory.

For Brilliance Capital, excellence and success are not measured by market share or transaction volume alone. Instead, it is reflected in the lives transformed and the communities strengthened through positive impact.

Brilliance Capital remains committed to inspiring future generations of business leaders to build with heart, purpose, and resilience, ensuring its continued positive impact on society.

Through its ongoing collaborations and social initiatives, Brilliance Capital actively works towards creating a more inclusive, sustainable, and ethical business landscape. Its unwavering commitment to people, partnerships, and purpose drives every aspect of its operations, ensuring that its influence extends far beyond commercial success.