Crafting experiences that connect culture, community, and creativity.

For nearly five decades, Kingsmen Creatives has been shaping immersive experiences, elevating industries, and pioneering innovative solutions across new environments, initiatives, and creativity endeavours.

Established in 1976 by Mr Benedict Soh and Mr Simon Ong, Kingsmen was founded on the principles of creativity, quality, integrity, and innovation. Today Kingsmen - listed on the Mainboard of the Singapore Exchange - stands as a leading global creator of experiences, with operations spanning 18 offices worldwide and an extensive portfolio that blends strategy, creativity, and execution.

From orchestrating Singapore’s first Orchard Road Christmas Light-Up in 1984 to conceptualising the From Singapore to Singaporean: Bicentennial Experience in 2019, Kingsmen has played a pivotal role in bringing the nation’s most memorable public showcases to life.Its ability to turn ideas into interactive storytelling extends beyond physical environments – it is a company built on creative transformation, forward-thinking strategies, and industry leadership.

INDUSTRY EXCELLENCE AND BUSINESS INNOVATION

Kingsmen’s portfolio today reflects a deep understanding of the experiential landscape.

Long before “design thinking” became an industry buzzword, Kingsmen was applying its principles and conducting in-depth audience analysis, exploring behavioural insights, and crafting compelling narratives that shape spatial design.

Rooted in people: Kingsmen’s HQ comes together to celebrate Family Day

Kingsmen’s expertise spans multiple sectors, contributing significantly to exhibitions, events, thematic attractions, museums, retail and corporate interiors, and experiential marketing. Its longstanding base of diverse clients includes Amazon, Changi Airport Group, Disneyland, Marina Bay Sands, Resorts World Sentosa, Singapore Grand Prix, and Universal Studios. It has also collaborated with global luxury brands such as Chanel, Dior, Fendi, and Louis Vuitton.

With significant expertise in the thematic and museum sectors, Kingsmen works closely with heritage boards and cultural institutions to develop immersive exhibitions that bring history and narratives to life. Together with KR+D, Kingsmen’s creative arm, and leveraging expertise in lighting, visitor mapping, and spatial storytelling, Kingsmen creates interactive journeys that foster deeper connections between audiences and the past.

Expanding its horizon into location-based entertainment and attractions, Kingsmen established Kingsmen Ventures and Kingsmen Xperience, a US-based subsidiary, in 2017. This move resulted in high-profile immersive experiences, including NERF-branded attractions in partnership with Hasbro International, Inc., Squid Game: The Experience in Seoul, and Space Explorers: The Infinite in Singapore, the world’s largest extended reality space exploration experience.

Kingsmen brings the Singapore Pavilion to life at Expo 2025 Osaka. Photo credit: ©The Singapore Pavilion, Expo 2025 Osaka

PROFESSIONAL RECOGNITION AND GLOBAL INFLUENCE

Kingsmen’s steadfast commitment to excellence continues to be recognised across the industry. Recent accolades include Gold in the All-Star Enterprise category at the SOL Awards 2023, presented by the Singapore Furniture Industries Council, and Show Team of the Year at the Singapore MICE Awards 2023, presented by Singapore Association of Convention & Exhibition Organisers & Suppliers. Notably, Kingsmen was also honoured with Best Exhibition Design for From Singapore to Singaporean: The Bicentennial Experience at the Design Excellence Awards (DEA) 2022.

As a distinguished member of the design industry, Kingsmen has also played a key role in advancing design innovation, serving as a jury member for Singapore’s product design awards and participating in the nation’s first International Design Forum.

Kingsmen’s commitment to shaping the future extends beyond design - it is deeply rooted in sustainability, ensuring that progress is achieved responsibly.

Significantly, Kingsmen was appointed as the creative experience partner for the Singapore Pavilion for Expo 2025 Osaka, a prestigious project showcasing Singapore’s culture, innovation, and future aspirations on a global stage.

Further reinforcing its position as an industry leader, Kingsmen was invited to join the Global Advisory Committee of Shop! Association, a leading retail design organisation based in Chicago.

SUSTAINABILITY IN ACTION

Kingsmen’s commitment to shaping the future extends beyond design - it is deeply rooted in sustainability, ensuring that progress is achieved responsibly. The company actively supports the Singapore Green Plan 2030, reducing greenhouse gas emissions by limiting business-related air travel, adopting digital workplace solutions, and enhancing energy efficiency. It has also installed electric vehicle chargers at its headquarters as part of its decarbonisation initiatives.

Kingsmen Exhibits has achieved the ISO 20121:2024 certification for Sustainable Event Management and has also been awarded the EcoVadis Silver Medal, placing them among the top 15% of companies worldwide assessed by EcoVadis in the past 12 months for their Environmental, Social, and Governance performance.

These sustainability efforts extend to its client offerings as well. Recognising the growing demand for green solutions, Kingsmen integrates environmental considerations into its projects from the planning stage. By championing eco-conscious practices, Kingsmen not only reduces its impact but also enhances competitiveness, ensuring it remains a leader in sustainable business innovation.

CULTIVATING CREATIVITY AND COMMUNITY

Beyond its projects, Kingsmen actively shapes the community by fostering creativity and investing in future talent. A prime example of this commitment is its involvement in SingaPlural, the anchor event of the annual Singapore Design Week. Since 2013, Kingsmen has used this platform to explore new ideas, challenge design conventions, and foster dialogue between designers, brands, and the public.

Its support for education and youth development is equally impactful. Under its Empowering Learners, Inspiring Change initiative, Kingsmen fosters talent through collaborations with academic institutions, supporting innovation and skills development. In 2024, Kingsmen signed separate memoranda of understanding with several Singapore polytechnics, enabling co-created competency modules, industry dialogues, and student attachments.

Kingsmen further promotes sustainability through employee engagement, organising immersive learning experiences at City Sprouts – a community farming social enterprise – and volunteering with Food from the Heart to support vulnerable communities.

Through industry partnerships, education initiatives, and sustainability-driven efforts, Kingsmen continues to influence innovation while fostering a culture of creativity, responsibility, and shared growth.