A customer racing series like the Lamborghini Super Trofeo Asia creates a convivial community that is likened to a close-knit family.
Sepang, Malaysia - It begins as an ominous buzz of angry hornets as the parade lap comes around to the front straight of the Sepang Circuit.
As the lights turn green, this swells into a furious mechanical orchestral manoeuvre as the formation of V10-engined Lamborghini Huracan Super Trofeo race-cars takes flight in wheel-to-wheel, pedal-to-metal dog-fighting!
We are at the opening race to the Lamborghini Super Trofeo Asia 2026 at the Sepang International Circuit.
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More poignantly, with the Temerario GT3 race-car (pictured above) in-bound, 2026 is also the last race season for fans to enjoy a full grid of Huracán Super Trofeo EVO2 race-cars… and its accompanying soul-stirring naturally-aspirated V10 soundtrack.
Singapore’s Gerald Goh Eng Peng (pictured above), who is racing a Huracán Super Trofeo EVO2 with Hong Kong’s Terence Tse under the “Lamborghini Bundang by Racegraph” team, tells us, “The Huracan Super Trofeo EVO2 is a car I’ve grown to love deeply. The naturally-aspirated V10 has such a visceral character and sound, and even today the car still looks incredibly aggressive and dramatic on track. Considering the Huracán platform has been around since 2014, it’s amazing to see how much Lamborghini has evolved and refined it through the years.”
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“I think this is also what makes the 2026 race season feel special,” Goh continues. “It’s the end of an era for one of Lamborghini’s most iconic race platforms, so I definitely want to make this season count and really enjoy every moment with the EVO2 while looking toward the future.”
The sound, the styling and the scintillating thrills are part of the ingredients that conjure up all manner of touchy-feely emotions in petrolheads the world over for such ICE-powered sportscars.
Fair-weathered enthusiasts find it hard to understand that it is never just about the absolute speed or click-baity 0-100km/h times, but the emotions evoked by the sights, the sounds, the sensations and yes, even the smells of sportscars that have high-octane petrol coursing through their veins.
It is all too easy to distill the concept of performance down to its bare-faced, empirical metrics, but as far as driving enthusiasts are concerned, “fast” is not always the same as “fun”, which is why legacy brands work so much harder to balance emotion with empirical performance.
In the super-sportscar segment, customer racing is big business. Lamborghini, Porsche and Ferrari understand this, because there’s arguably no better way of fostering a strong community and igniting brand engagement than getting its owners involved in motorsports.
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Furthermore, the factory gains valuable data from motorsports, which then goes towards improving the next generation of sports cars, or in the case of the Huracan, helps create a magnum opus like the STO (PHOTO above by Adrian Wong - the writer pictured with the demo Lamborghini Huracan STO).
“So all the data that we get from the racing series is used to better tune the street legal cars to make them more similar in terms of driving feel to a race-car, so it gives our customers a taste of what a pro-driver feels,” says Francesco Scardaoni, region director for Automobili Lamborghini Asia Pacific (pictured above with the Temerario).
Besides, it is also a great opportunity for these gentlemen racers to push the performance envelopes of the super-sportscars in a closed environment, especially given the low tolerance for red-mist shenanigans on the streets.
Scardaoni nods and adds, “Super Trofeo was conceived as a race for gentlemen drivers, especially for the customers who like to share the passion of driving race-cars with their friends. They arrive, put on the helmet and suit, and are ready to race. They have fun and enjoy a convivial weekend in our hospitality lounge with good Italian food, better conversation and the best company. The environment has a family feeling, and is a place where you can relax and follow your passion. It also helps the customer to be more linked with the sports car that he uses on the street.”
That’s not all though, because it wouldn’t surprise us to learn that participating in such brand activities potentially allows one to score brownie points and raise one’s profile with the factory. ICYMI, the brands want the trending social media clout that comes with passionate participation by enthusiastic owners in official events, as opposed to having the cool cars locked away in cold, sterile vaults.
Lamborghini ownership is all about being part of a family, because the brand doesn’t just sell you a car, but also welcomes you to a world of experiences. “Experiential marketing is so important for Lamborghini, because you give the customer a chance to live with you, to be close to you, and we cultivate a sense of belonging through our different esperienza programmes, which is really, in our opinion, the key of success,” Scardaoni tells us.
