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Blazing hot

Genie Leong
Genie Leong • 6 min read
The year’s Spring/Summer collections are in stores and shoppers have spoken — Matthieu Blazy’s Chanel is the line to see and be seen in

The year’s Spring/Summer collections are in stores and shoppers have spoken — Matthieu Blazy’s Chanel is the line to see and be seen in

Over the past couple of years, the fashion world has borne witness to a game of creative director musical chairs. Several renowned talents made sudden exits, leaving behind impactful tenures to start new chapters elsewhere. Others seem to have left the limelight altogether or are, at least, on extended hiatus. Not all that reappeared amid the switch-a-roo received much buzz for their latest outputs either. In the commercial fashion rat race that demands equilibrium between creativity and marketability, a brief moment of internet virality matters not if the digital hype is not reflected in consumer interest and sales.

So, when hordes of antsy fashionistas, models and magazine editors flocked to Chanel’s 31 Rue Cambon flagship in Paris during the first week of March, it was clear that one name had not only evaded the abovementioned curse, but had come out on top of the great designer swap: Matthieu Blazy.

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