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Summer of 2020

Audrey Simon
Audrey Simon • 4 min read

Sustainability is the theme of Z Zegna’s new collection for men

(June 24): The year may be only halfway through, but Ermenegildo Zegna has already signalled its direction for next year. The theme is sustainability, something the Zegna family has emphasised for more than 80 years, being actively involved in reforestation and environment preservation.

The Z Zegna summer 2020 collection embraces an ethical and conscious lifestyle in the form of desertification, where land becomes desert as it loses moisture and vegetation. Artistic director Alessandro Sartori has used materials crafted from upcycled and recyclable fibres; water-friendly treatments and washing processes, as well as blended fibres. Deconstructed silhouettes are manufactured from featherweight materials while high-tech net with a silky feel is printed with revisited Madras checks. Chiné variegated fabric reveals Z Zegna’s refined take on iridescent motifs. Loose outerwear styles, including windbreakers, anoraks and bombers, sporting a charming mix and match of shiny and matte textures, are paired with pants cut in various shapes

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