Ride-hailing businesses were hammered globally during the pandemic as people stopped going to work and eliminated unnecessary socialization. While Grab is private and doesn’t disclose financial data, Uber Technologies Inc. said its global rides business is down 70% from last year. To combat the downturn, ride-hailing companies have pivoted to expand their drivers’ delivery of food and other goods.
Demi Yu, regional head of GrabFood and GrabMart, said the company is boosting investment in deliveries this year to meet rising consumer demand.
In the U.S., DoorDash, the biggest food-delivery app in the country, started delivering goods from convenience stores in April. In Southeast Asia, e-commerce operators such as Qoo10 and Shopee have started delivering daily essentials, while Alibaba Group Holding Ltd.’s Southeast Asian arm Lazada Group and Amazon.com Inc.’s Prime Now are seeking to meet demand for fresh groceries.
Grab is gearing up to expand into grocery services. In Singapore and Indonesia, consumers can now order fresh produce and premium meats from urban farmers and local suppliers. It’s also working with traditional market operators in Indonesia and Malaysia.