In 2023, Link acquired Jurong Point and Swing By @ Thomson Plaza for $2.161 billion from a unit of NTUC Enterprise. As part of the transaction, Link took on operational staff at the property level to manage AMK Hub. At the time, Link's group CEO, George Hongchoy articulated that Link's aim is to manage assets as well as seeking capital partners to co-invest in assets.
On May 13, Hongchoy said: "The launch of our new corporate identity as we approach the 20th Anniversary since the IPO of Link REIT marks another milestone in Link's expanding role as a real estate investor and manager. Until recently, Link has only been managing the Link REIT portfolio. With the launch of our new fund business, Link Real Estate Partners, Link is expanding its role as a manager and we have evolved our branding accordingly. The new branding reinforces our external positioning as the trusted partner in APAC Real Estate for unitholders, capital partners, tenants, and the wider communities we serve.”
The rebranding entails a new corporate logo for Link Asset Management (Link, the manager) as well as a refresh of the corporate identity for Link REIT.
