The stock jumped as much as 4.7% in Tokyo on Wednesday.
“We are exploring the commercial launch of Sony EV,” Yoshida said at the press conference. “Sony is well-positioned as a creative entertainment company to redefine mobility.”
The Tokyo-based company unveiled its first prototype vehicle, dubbed Vision-S, in 2020 at the same event. Designed in collaboration with auto industry players including Magna International Inc. and Robert Bosch GmbH, it was a concept car to showcase Sony technologies covering its core strengths of entertainment and sensors.
Tech companies from China’s Xiaomi Corp. to Taiwan’s Foxconn Technology Group have ventured into EVs to diversify beyond mobile phones and PCs. Apple Inc.’s own ambitions for an electric car have been among the most scrutinized, with Bloomberg News reporting in November that the world’s No. 1 tech firm is accelerating development in the sector.
