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RHB Singapore targets regional leadership under new PROGRESS27 strategy

Samantha Chiew
Samantha Chiew • 3 min read
RHB Singapore targets regional leadership under new PROGRESS27 strategy
The leadership team outlined the group’s strategy, highlighted recent performance milestones and reaffirmed its commitment to strengthening its regional footprint through Singapore. Photo: RHB
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RHB Singapore is set to play a larger role in driving the group’s regional ambitions, unveiling its 2025–2027 strategic roadmap, PROGRESS27 on July 18. The plan positions the Singapore business as the financial group’s lead regional hub under the newly formed Group International Business (GIB) division.

The move follows a strong performance in 2024. RHB Singapore reported a near doubling of profit before tax to $98.7 million, up 95.6% from the previous year. Total income rose 18.6% to $252.6 million, while gross loans grew 14.7% to $8.95 billion. Sustainable financing rose 40% to $972 million, reflecting a wider push into green finance.

“RHB Singapore plays a pivotal role in driving the Group’s regional ambitions,” says RHB Singapore CEO Goh Ken-Yi. “We are well-positioned to anchor our regional aspirations and accelerate the expansion of international business synergies under PROGRESS27.”

The group has identified three core objectives under PROGRESS27 — to be best in service, highly profitable and responsible. Eight transformation programmes are being rolled out to meet these goals. By 2027, RHB is targeting a return on equity of 12%, a cost-to-income ratio below 44.8%, and a gross impaired loan ratio under 1.3%.

At the centre of this strategy is GIB, which now oversees the group’s operations in Singapore, Cambodia, Thailand, Laos and Brunei. The division contributed 12% of group income in 2024, with profit before tax up 156.8% year-on-year and maintainable operating profit rising 30.4%.

Former RHB Singapore CEO Danny Quah now leads GIB, having been appointed to the role in April. He notes that Singapore generates 80% of GIB’s income and has been designated the group’s regional hub. “By aligning our strategies with local market dynamics and regulatory frameworks, we have significantly enhanced our ability to seize growth opportunities across the region,” Quah says.

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Alongside financial performance, RHB Singapore has been investing in customer engagement and brand presence. It recently completed a three-year transformation of its branch network with a digital-first approach, while maintaining its Peranakan heritage design. The bank retained the top Net Promoter Score among banks in Singapore and collected eight awards in 2025, including Mid-sized International Retail Bank of the Year and IPO Deal of the Year.

Sustainability also remains a priority. RHB Singapore’s headquarters was recently certified as an Eco Office by the Singapore Environment Council.

“PROGRESS27 builds upon our previous successes and positions us for continued growth and innovation,” says Dato’ Mohd Rashid Mohamad, group managing director of RHB Banking Group. “We are sharpening our execution to drive quality growth, scale sustainable finance and deliver superior value to our stakeholders. RHB Singapore’s exceptional progress exemplifies the kind of forward momentum we aim to replicate across our key markets.”

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