Within the store is a 40-seat café and bar by artisanal Lebanese chocolatier Patchi, along with suites for facials, blowouts, massages and manicures for customers to try skincare products from brands such as Dr. Barbara Sturm and MZ Skin.
According to F J Benjamin, the luxury concept store was designed to adapt to the changes in shopper habits post-Covid-19.
“We had a lot of time during the Covid-19 lockdown to think of how we want to do things differently for our customers, how to make their shopping experience more exciting and experiential, and essentially, how we wanted to reimagine the business of F J Benjamin,” says Douglas Benjamin, group CEO of F J Benjamin.
"The luxury market in Singapore has been remarkably resilient, outpacing the broader market. The population of high-net-worth individuals in Singapore has increased significantly in recent years, and with rising wealth comes a corresponding increase in demand for luxury goods and services, which bodes well for Avenue on 3's success in Singapore,” he adds.
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Shares in F J Benjamin closed at 2.1 cents on April 14.
