SINGAPORE (May 22): CapitaLand will be releasing its ecommerce platform eCapitaMall, and an online food ordering platform Capita3Eats (pronounced as Capita treats). The platforms will be accessible via the CapitaStar app and CapitaLand’s mall websites on June 1.
eCapitaMall lets shoppers browse and shop for their purchases from CapitaLand’s retailers online, before purchasing in-store, or online. For online purchases, shoppers can opt to pick them up in-store, or have them delivered.
Capita3Eats, as a mall-operated food ordering platform, lets consumers place their orders before dining in at the outlets. Consumers can also opt to have their food delivered, or picked up from the restaurant itself.
For both platforms, CapitaStar members get to earn instant STAR$ for every transaction. From 3Q20 onwards, they will have the added flexibility to pay online using eCapitaVouchers.
“The circuit breaker has brought to the fore the importance of an omnichannel, 24/7 strategy for Singapore’s retailers,” says Chris Chong, managing director of retail at CapitaLand Singapore.
“As the operator of Singapore’s largest mall network, we want to help our retailers reach out to more consumers and online business opportunities by leveraging the strong brand awareness of CapitaLand and the digital capabilities we have built up over the years,” he adds.
“In the long term, our vision is to leverage CapitaLand’s extensive network to become an ecosystem provider, offering value-added services that support the needs of our retail partners holistically, both offline and online”.
CapitaLand shares closed at $2.91, 1 cent higher, or 0.3% up, on Thursday, prior to the announcement.
