Maybank has announced a strategic partnership with Evooq, a next-generation wealth technology provider from Switzerland, to strengthen its wealth management capabilities through the deployment of AI-powered advisory solutions across its regional franchise.
The partnership marks a "significant milestone" in Maybank’s ongoing wealth transformation journey by making the bank's relationship managers more effective.
At the heart of the partnership is the implementation of Advisor Assist, an AI-powered wealth advisory platform built on Evooq’s technology. Advisor Assist gives relationship managers better insights, portfolio risk analytics and next-best-action recommendations.
“At Maybank, we believe the future of wealth management lies at the intersection of human expertise and intelligent technology,” says Alice Tan, Maybank's head of group wealth management.
“Through our partnership with Evooq, we are enhancing our ability to serve our clients across the region with more personalised advice and helping them better understand and manage the risks within their portfolios, staying true to our purpose of Humanising Financial Services," she adds.
Evooq’s Wealth platform will support Maybank’s wealth management teams across key markets by providing a unified view of client portfolios, investment opportunities and actionable insights in one integrated ecosystem. The collaboration underscores the bank’s ambition to be at the forefront of wealth management in Southeast Asia.
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“Maybank is a visionary partner that shares our belief that the future of wealth management will be powered by intelligence and personalisation,” says Evooq managing director Gery Dachlan.
“This partnership not only reflects the strength of our platform but also reinforces our commitment to support leading financial institutions in the region as they accelerate their digital transformation," he adds.
