The signings in Seville extend Ascott’s partnership with real estate developer Forty Management SA; Ascott is already managing a project with the latter under The Crest Collection in Bucharest. The two properties, a 250-unit lyf and a 120-unit Somerset property, will be part of the 12.5 hectares mixed-use mega project Lagoon City Seville.
“Europe is a cornerstone of Ascott’s global growth strategy, offering a resilient, high-yield market underpinned by strong tourism fundamentals and fragmented supply, where a significant portion of quality assets remain unbranded,” says Kevin Goh, CEO of Ascott.
“Our expansion in Vienna, entry into Seville and growing lyf and The Unlimited Collection presence in Europe reflect the increasing demand from property owners and investors for trusted operators with global scale, proven brand architecture and robust distribution capabilities,” he adds.
Lee Ngor Houai, chief operating officer of Ascott’s Europe, Middle East, Africa, South Asia and China, says the momentum across the company’s portfolio reflects a “disciplined expansion strategy”.
“Our multi-typology brand strategy enables us to deploy brands across diverse formats, from urban centres to resort destinations, expanding our reach while maintaining brand integrity,” he adds. “Whether in gateway cities or emerging leisure destinations, we remain committed to creating stay experiences that connect guests meaningfully to the places and communities they visit.”
The signings were announced at the official opening of lyf Gambetta Paris, Ascott’s first lyf property in France.
